You will be responsible for defining a performance marketing strategy for Skyfish and Colourbox, including both short-term goals and a broader long-term vision of becoming a market leader. You will be deeply involved with management to identify KPIs and establish a framework for ongoing tracking and optimisation. You will take part in business development based on the inputs and metrics your activities generate. You will work closely with our lead product designer, and UX designers.

You’ll be responsible for…

• Creating marketing campaigns to acquire and retain customers

• Managing, implementing, and tracking the success of our marketing campaigns

• Briefing and overseeing the work of our internal communication and sales department

• Working within a predefined budget

• Editing & proofreading copy for promotional materials

• Ensuring that our marketing campaigns and communication channels all adhere to the organisation’s brand identity

• Delivering regular reports of campaign results, including web analysis, KPI evaluation, and ROI reporting for each campaign

• Ensuring the accuracy of marketing materials and providing formal sign-off, if necessary

• Evaluating our existing campaigns, and collecting & using data to create new campaigns

• Taking responsibility for sales campaigns and generating new sales concepts

• Keeping abreast of current trends in marketing

About you

Your focus is on growth. You have a proven track record (preferably with a successful, international e-commerce business). You are comfortable with all growth hacking methods—from channels like SEO/SEM, to email/lead generation, to viral marketing, content marketing, and PR/blogger outreach.

Your strategic business sense is nothing but great. You favour activities and partners that yield sustainable gains, not just one-time growth bumps.

You should also…

• Have a relevant marketing education (B.A. level at minimum).

• Be happy to get hands-on to make every campaign perfect (because you know that the devil is in the details). For example, you’re comfortable digging into “inspect element” an email layout.

• Strive to improve your work and expand your industry and marketing knowledge.

• Be a fan of metrics, and experienced at setting, tracking, and continuously improving KPIs. You’re data-driven with an analytical mind.

• Be mad about A/B testing and optimisation.

• Be a user-centric lover. You should strive to understand our users and be eager to learn more about them by phone, email, polls, & face-to-face

• Be addicted to pivot. We like to keep things lean and test before we build. Landing page and A/B-testing tools are a natural part of your toolbox, so you can quickly execute many of your ideas before our creative and tech teams get too involved.

• Have a creative mind to come up with new ideas to strengthen our call-to-action.

• Be insane about scalability. Even the smallest idea you come up with can go global.

• Be fluent in English and know how to write a text that converts to clicks and dollars.

• Be a team player with proven project management skills who can also work on your own.