ChiQR Oy is bidding (jointly with others) to promote European and Finnish pork and poultry meat in China. The Campaign is co-financed by the EU with the aim to open up new market opportunities for EU food producers as well as help them build their existing pork and poultry meat business in China. The main objective of the Campaign will be to increase the awareness, visibility, preference and sales of European and Finnish pork and poultry meat in China.

The candidate

- Graduated with at least a master’s degree

- Fluent in English and Mandarin Chinese

- Five (5) years of work experience in food industry related promotion campaigns

- Must have three (3) earlier references of food industry related EU funded promotion campaigns in Asia. The references can be ongoing; however, the promotion campaign must have been in execution for at least twelve (12) months by the end of receipt for tenders under this Invitation to Tender

- All three references must be from the last five (5) years. The earliest acceptable month of completion being 2/2015.

An applicant is given points as follows (max of 50 points)

-  A maximum of 5 points shall be given based on the LENGTH (in years) of the promotional campaign

-  A maximum of 5 points shall be given based on the NUMBER OF project/promotional activities in retail in the promotional campaign

-  A maximum of 5 points shall be given based on the NUMBER OF public relations (PR) and/or communication campaigns in the promotional campaign

-  A maximum of 5 points shall be given based on the NUMBER OF trade fair projects organized in the promotional campaign

-  The applicant shall be given 10 additional points, if the promotional campaign was executed in China.

-  The applicant shall be given 10 additional points, if the promotional campaign included the promotion of meat and poultry products.

-  The applicant shall be given 10 additional points, if the applicant assisted the customer organisation in the drafting of the EU grant application for the promotional campaign.

The job

Campaign planning and preparations in cooperation with the Purchaser:

·                 Assisting the Purchaser in the EU fund/grant application;

·                 Budgeting of the Campaign activities;

·                 Scheduling of the Campaign activities;

·                 Strategic planning of the Campaign; and

·                 Other activities related to planning.

Implementation of the promotional campaign in China:

1. B2B promotion actions:

• Roadshow of B2B meetings in China; importers, distributors, other stakeholders;

• Buyers'/Key opinion Leaders/other stakeholders' trips to Finland, specified program in Finland;

• Professional B2B trade fairs in Beijing, Shanghai, Chongqing and Zhengzhou (Henan) in China;

• Other specific B2B marketing actions.

2. B2C promotion actions:

• Selected B2C-elements are also included to this promotional program; social media visibility and marketing, especially WeChat and Weibo in China;

• E-commerce related campaigns;

• In-store promotions in selected retail chains in Beijing, Shanghai, Chongqing and Zhengzhou (Henan) in China;

• Promotions in selected Foodservice channels, like in premium restaurants in Beijing, Shanghai, Chongqing and Zhengzhou (Henan) in China; and

• Other specific B2C marketing actions.

Project monitoring and management:

•                     Overall administration, coordination, management of the Campaign team, schedule and tasks;

•                     Administrating finances related to the Campaign;

•                     Internal quality assurance and management of the Service Delivery;

•                     Assurance of Campaign deliverables and evaluating the effectiveness of the Campaign;

•                     Monitoring tasks under the Campaign and regular reporting to the Purchaser;

•                     Attending meetings and follow-ups with the Purchaser when needed;

•                     Assisting the Purchaser in its obligations related to the EU grant agreement; and

•                     Other project management tasks.

The list above is meant to be a non-exhaustive list of services and activities.