How to Succeed With User Involvement?
Design-People's 10 essentials for your inspiration
The most successful products and services are the ones that people find meaningful, delightful and easy to use. And the best way to develop them is dialogue with your target users.
From the very start, user insights have been the cornerstone of Design-People's people-driven innovation process. More than 20% of their entire team's work is used on user insights. Recently, we took a look at what we've learned over the years and boiled it down to 10 recommendations. Here's a sample of three essentials from the guide:
Define your target group clearly
Align on key users and stakeholder profiles. Be open to the possibility of new user segments arising during your research.
Study people in the actual context of use
Your goal shouldn't be just to design a product or service but to improve the everyday lives of your users. The best way to learn about real-life challenges and opportunities is to examine use in real-life conditions.
Create hypotheses to focus your research
Kick-start your process by framing your assumptions and your questions. Hypotheses about user values, motivations and barriers will give your study direction and purpose.