The Pitch We help generate positive societal impact by changing people’s financial behavior. The What According to the UNCTAD (UN Conference on Trade and Development) World Investment Report from 2014, the total annual investments in SDG-relevant sectors in developing countries will need to be between $3.3 trillion and $4.5 trillion in order to meet the SDGs by 2030. Such estimates mean there is an annual financing gap of $2.5 trillion between current funding and what is required. The public sector is already doing a lot but to close this large gap, will require a major investment of resources from many actors, particularly from the private sector. The capital is already there. What’s needed is for that capital to find a home in well-designed, viable projects. In order to move this capital, the private sector will need to take financial action. People have the desire to take action but need help to do so. This is where MakeImpact will play an important role – helping people who want to make a difference through impact investing. The How We believe that there are 3 ways to help change people’s financial behavior in order to create a substantial positive societal impact Through Education: The more you know about making a positive impact, the better suited you are to actually do it. Through Investing: In order to help close the SDG financing gap with the use of private capital, investing your money in sustainable companies that work for a better future is the way forward. Through Tracking of Investments: Tracking your investments and becoming aware of which investments are sustainable or not will make you want to learn more about other companies that have a sustainable agenda and thereby re-educating yourself and potentially making more impact investments. In order to achieve the greatest behavioral change, these 3 will all need to be tied together – allowing people, in the best way possible, to change their financial behavior towards a better societal impact The Why We saw a need to help the non-investors getting started on their impact investing journey using the 17 UN Sustainable Development Goals (SDGs) as a framework. The team currently consists of 17 passionate, innovative and purpose-driven people that help building a solution where the non-investor can use their money to make an impact in the world.