GRIM makes food boxes with ugly-by-nature and surplus organic fruit and veg that don't fit retail beauty standards. Our food box subscription enables people to live more healthily and less wastefully.We supply GRIM produce also to food businsses and thereby provide more sustainable and transparent sourcing processes. At GRIM, we source directly from farms. By delivering without middlemen, we can pay farmers a fair price while ensuring lower environmental impact through shortened supply chains.
GRIM is an impact startup that was born out of the passion to find a holistic solution to the ridiculous food waste problem and the urge to make better use of the resources we have. Our international team is really exciting to shake up one of the most traditional industries in Denmark - the vegetable industry. Our aim with GRIM is to change the way we eat by challenging traditional (food) industry beauty standards. We want to encourage people to be brave and to inspire everyone to show one's colour to make a stance against uniformity!