As all the larger social apps are all pivoting towards short-form video to compete with TikTok, it’s leaving photographers behind. It’s gotten so bad that photographers have started promoting their work on Twitter, a platform not optimized for images. We intend to be the new platform for photographers to share their pictures. If we can get 1% of Instagram’s users, we end up with 12 million people using our app, and we will have the potential to hit bigger and larger.