Marketing Executive

SLA Digital Belfast Full-time
Salary Competitive
Your role will be to assist in the implementation and execution of the company’s marketing strategy, with the objective of generating client leads to grow the business. You will assist with the development, design and delivery of all internal and external marketing communications for SLA Digital encompassing all marketing channels and supporting the overarching business objectives.

As part of the marketing team, you will contribute to the department’s success in driving revenue through merchant business development, account management and performance.


Key Duties:

Marketing & Digital Strategy:

- Support the marketing team by helping to create and implement the company’s marketing strategy

- Manage the company’s digital strategy and online channels and tools including Google Analytics and AdWords

- Maintain & update the company’s WordPress website

- Develop content for online channels and manage SEO to help drive engagement

- Manage relationships with external agencies to deliver the marketing strategy

- Support in the design, development and delivery of all external marketing communications including PR, marketing/sales collateral, blogs, advertising and tradeshow events

- Ensure all internal and external communications are compliant with brand guidelines and corporate messaging

- Market research as required

Lead and Revenue Generation:

- Coordinate marketing activities to generate leads and retain existing customers

- Assist with business development activities and support other departments in the process

- Recommend and review go to market plans and marketing campaigns for SLA Digital’s clients and ensure mobile operator guidelines are adhered to

- Provide account management support of merchants from initial contact through to go live

- Monitor merchant’s performance using key metrics and preparing reports

This list is not exhaustive; it is an overview of the key responsibilities involved in this position. As a small team, we are constantly evolving and growing to meet customer demands and so the successful candidate will be expected to embrace such changes and develop their skills as required.


Qualifications & Experience:

Essential

- Possess a marketing, PR or business-related degree

- Minimum 3 years’ postgraduate experience in a similar role, preferably in a B2B environment

- Strong digital marketing experience including WordPress and SEO skills

- Evidence of good copywriting skills

- Strong project management and organisational skills

- Agency management experience

- Flexible, responsive and works well on own initiative

Desirable

- Member of a relevant professional organisation

- Possess a digital marketing qualification

- Experience in the telecommunication and/or technology sector

- Experience of working with graphic design packages including Photoshop and InDesign

Personal Attributes:

- Demonstrate by words and behaviours full support for, and alignment to, SLA’s values’

- Have a growth mindset that will enable the company to achieve its targets

- Ability to challenge prevailing assumptions while suggesting better alternatives

- Ability to communicate with all staff and with external stakeholders

- Customer-focused; helping internal and external customers to grow the business

- Strong analytical skills with experience in problem-solving and being able to implement and deliver solutions

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

Working at
SLA Digital

SLA Digital provides mobile operators and merchants with carrier billing solutions through our digital services platform. We work with our clients to help them engage with their audience and improve user acquisition and monetisation. Our platform has evolved through collaboration with our clients, listening to their needs and understanding the challenges and opportunities within the industry. Our team of digital experts are headquartered in the UK and Malaysia and have been serving our clients for over 15 years, throughout Europe, the Middle East and Asia. We would not be the international company we are today if it wasn’t for our dedicated and skilled members of staff. Our team consists of people from many professional backgrounds all with one goal in mind, to help our clients engage with their audience and drive user acquisition and monetisation.

Read more about SLA Digital

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