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Product Designer

Salary Competitive

Petli is on a mission to help improve dogs’ lives everywhere by delivering an exceptional, science-backed education that focuses on positive reinforcement. We’re also building a caring community where dog parents of all levels of experience can find guidance.

We are uniting a dedicated and talented team to achieve our mission. We believe a fusion of great expertise and diverse minds is necessary to create an exceptional product. Join us and help Petli enrich the lives of dogs and their fellow human parents.

🔭 What we're looking for

We are looking for a Product Designer who loves beautiful and functional design to join our team. Your primary responsibility will be guarding and improving the user experience of our product. 

You will help dog parents navigate through our product intuitively whilst having a visually pleasant experience.

You are used to using qualitative and quantitative data as your tools of the trade and have experience conducting UX research that you use to build great products.

💪 Responsibilities

  • You will conduct UX research, listen to users and translate their feedback into new features or improvements that we incorporate into the product.

  • You will create high quality wireframes, prototypes and design the final UI for implementation.

  • You will explore new ideas and make them tangible through prototyping and visualization.

  • Act as a subject matter expert and uphold the user experience of our products

  • Contribute to ideation, user testing, implementation and feedback

  • Collaborate with team members across different functions to deliver quality UX and UI solutions

  • You will, together with the team, design, iterate and develop the product.

🧶 Qualifications


  • Minimum 3+ years of experience in an Product Designer role or equivalent

  • Swedish in native level fluency in both writing and speaking

  • English in professional level fluency in both writing and speaking

  • Experience using both qualitative and quantitative data to guide your decisions

  • Has a proactive attitude and can work well both collaboratively and independently


  • Experience working with a consumer facing product or mobile app

  • Knowledge of A/B testing, user testing and other experimentation formats

  • Have worked at a startup previously and know what requires at an early stage.

Not sure you meet 100% of our qualifications? Apply anyway! Please note, we are only accepting candidates that are within +1 / -1 hour of CET (Central European Timezone).


🤑 Benefits

  • Work with a passionate and fun team 🤝

  • A friendly, supportive and humble working culture ❤️

  • A chance to join an early startup and input on important company direction and strategy 🚀

  • Flexible working hours and location ⏳

  • Laptop and other necessary work equipment 💻

  • 30 days of paid vacation 🌴

  • 5000SEK health and wellness allowance (friskvårdsbidrag) 🪁

  • Employee stock options 💰


🐶 About Us

Our product

Our main product today is a mobile app with dog courses and training for all ages and a budding community where Petli members can share stories of their dogs. All our educational materials are validated based on science and vetted by some of Sweden's foremost dog experts. Within each course, dog owners receive constructive feedback from Petli's professional dog trainers and earn medals to track their progress. And within our community, people can post their experiences with their dogs and follow each other's progress.

Our team

We are a team of four multi-national animal lovers, all dedicated to improving the lives of dogs everywhere. Our varied experiences are the key for us to finding creative solutions and building the best product. With a diverse team comes diverse hobbies and interests. Some have a dog, some like to climb, some like to travel, and some play video games. But we all believe in having fun together and creating a healthy and productive company culture where everyone matters.

📨 How to Apply

Please apply with your CV in English or Swedish and attach a portfolio or samples of your work. Things we will be looking for in your portfolio or work samples:

  • If you have clearly defined the problem at hand

  • What was your role, and how you involved other people

  • Your UX process and how you worked with data to reach solutions

Your hiring manager will be Shahin Baharan, who is one of the co-founders at Petli.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Equity package
Equity package

Want to be a partner? Look no further.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

See all 12 benefits

Working at

For 20-40 thousand years, dog has been humans best friend... and now it’s time for us to become theirs. Our mission at Petli is to help people understand and communicate with their dog on a deeper level. The Petli app will help people become responsible dog parents from day one, in a fun and mobile format. By utilizing gamification and personalization, we teach people ethology as well as how to train their dogs using positive reinforcement. Training programs created by some of Sweden's best dog trainers help the user better understand and train their four legged family member. We even offer personal feedback and guidance from our in house dog trainers, to help the user succeed. As a user you can also take exams and earn medals to share on social media to show off your dogs progress. We are on a mission to help people become their dog's best friend.

Read more about Petli

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