Hello, hero-of-my-story! 

You are about to read an unusual job post. Please sit back, relax, and let your imagination do the work...

INT. UNIVERSITY CAMPUS - DAY

A student is sitting in a study room, searching for student jobs on a laptop. The camera pans to a job ad that reads "Assistant Copywriter."

CUT TO:

INT. UNIVERSITY HALLWAY - DAY

A busy hall, filled with students lazily strolling to their classes. The camera tilts to the student, leaning on a coffee table, phone in hand. Sheets of paper with CV copies, a laptop showing the job ad, and one cover letter clutter the surface of the table. The phone is ringing.

CUT TO:

INT. SONAR - DAY

Giorgio is sitting at a desk with a "Content Creator" sign on it. His phone rings. He steadily picks up and listens to the voice on the other end with gripping attention. He takes a few moments to reply:

Giorgio: (to camera) “What do you think the next frontier of copywriting is? Do you think you can convert casual readers into enthusiastic customers?” Are you a creative, ambitious student looking for a way to kickstart a career in content creation? Look no further! For you can be the Assistant Copywriter we’re looking for!”

The Content Creator pauses. The student on the other end of the phone pushes back with a series of questions. A smile cracks Giorgio's face.

Giorgio: (to camera) “As an Assistant Copywriter:

• You’ll assist in creating engaging content across all formats (case studies, website copy, SoMe posts white papers) and channels that help our prospects, customers, and users understand the value and impact of our products and services. 

• You’ll nurture and grow our organic and referral traffic by actively engaging with our community. 

• Lastly, you’ll closely collaborate with marketing, sales, and customer excellence to promote customer success stories that will spike engagement for our company across all channels.

And you’ll be perfect for the role if you: 

• Have native or bilingual proficiency in English.

• Have outstanding writing and communication skills.

• Can switch between tasks if the situation requires.

• Are curious and willing to try out something new every day.

• Can take a concept from idea to finished product — and measure its success.

• Have a passion for qualitative market research, digital marketing or product development.

• Are resourceful and can repurpose a piece of content into different formats.

• Are a team player and not be afraid of helping out others, even if it befalls outside your core responsibilities.

• Are a Bachelor's or Master's student in Communications, Journalism, Marketing, or a related field.

• Are interested in being a pivotal role in creating and enforcing brand and editorial style guides.

  
  

CUT TO:

MONTAGE:

- Hearts on fire, by John Cafferty & The Beaver Brown Band, starts playing -

• Giorgio asks the student to “sell yourself as you would on Shark Tank".

• The student starts writing an inspired application, using all the tricks in the trade to make an impression on both the Content Creator and the Talent Acquisition Manager at Sonar.

• The student polishes the application, double-checking for grammar mistakes and typos.

  
  

CUT TO:

INT. SONAR - DAY

We flash forward to the student taking on the job of Assistant Copywriter. The student is writing a customer story about one of Sonar's biggest clients. As the story is ready to be published, the student smiles and thinks back to the last lines of the job ad: 

“If you're a creative, hardworking student with a passion for marketing and communications, we want to hear from you. Apply here and let's make a difference together!”

The camera zooms out to show an international office, filled with enthusiastic people coming from over 15 countries with one goal: to break the frontier of customer insights.

- Music fades

ROLL CREDITS

CAST:

Assistant Copywriter - You

Content Creator - Giorgio Malvermi

ABOUT SONAR: 

Since 2011, we’ve been on the cutting edge of customer insights generation, making it fast and easy for product and marketing teams to produce and translate customer insights into better products, marketing campaigns, and customer experiences.

More than that, we are a young and dynamic scale-up with a pro-feedback can-do attitude, located in the heart of Copenhagen, and rapidly growing to meet the demands of our international pool of clients.