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Sales Development Representative (SDR), Nordic region

Salary Competitive

Join the planet’s most important fight Normative is now looking for a Sales Development Representative, Nordic region

Normative is accelerating the transition to a net zero world. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprint. Our Sales team are part educators and part guides, as they help companies understand the importance of emissions accounting and begin their journeys to net zero. Every time our salespeople guide a company to choosing Normative, they’ve prevented greenhouse gases from being emitted – and made business more climate-friendly.

Our sales team is rapidly growing and we’re now looking for a Sales Development Representative with a passion for making a true difference through sales to join our team. In the role you will be working in our Stockholm office at Medborgarplatsen and working towards the Nordic region. You’ll be reporting to the SDR Team Lead and join a growing sales team with colleagues in both Stockholm and London.

We want to invest in skilled & driven people and we see the SDR-position as a crucial first step to growing into an Account Executive role at Normative or keep growing in other directions of the company.

What you will do at Normative to aid the transition towards net zero emissions:

  • Qualify leads and move them through the company sales pipeline

  • Become an expert at using lead generation tools to map lists of target Accounts

  • Identify prospect's needs and suggest appropriate solutions through the use of PACTT qualification

  • Schedule and conduct discovery calls with prospects throughout the Nordic region to understand their needs and assess Normative's business potential

  • Be proficient at using a sales development platform (we use Outreach.io) to execute a multi-touch outreach process consisting of Cold Calling, Emailing & Social touches to generate new sales opportunities.

  • Meet or exceed qualified lead/demos quota every month

Experience we’re seeking:

  • Some working experience, whether full time, part time or summer jobs from B2B Sales in a Saas or similar context.

  • An ambitious and driven mindset. You enjoy the core of sales as well as the goal to help the world reach net-zero emissions.

  • Great communication skills and ability to speak fluent English and Swedish.

  • We will train you within the sustainability sector, but think that you need a passion and interest in the space.

  • Dynamic and engaging conversationalist

We also believe you are:

  • A person that deeply cares about making a real contribution towards a sustainable future.

  • Thrives in a fast-paced environment and small team where we help one another

  • Thrives in pushing yourself to meet the goals

Any company would say its employees are smart, capable, and fun to work with – and our employees certainly are! But we’re also driven by an unshakable sense of purpose, an urgency to act, and the motivation to devote our talents and energy to fighting the planet’s most important fight.


Normative has offices in Stockholm, London and Copenhagen. The SDR team in Stockholm work from the office 4 days a week.


We adopt a continuous selection process, so make sure to apply as soon as possible. Normative handles sensitive financial data and we will therefore conduct a background check before signing any candidate.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Paid holiday
Paid holiday

Metropolitists, beach boys and mountaineers we salute you and pay you to go and explore the world.

See all 16 benefits

Working at

Our Mission: Normative is here to make known and reduce the sustainability impact of all economic activities on the planet. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints. Our Story: Normative is rooted in climate research. In 2013, co-founder Kristian Rönn was working at Oxford University, simulating the consequences of climate change. The results showed that global warming would cause extreme human suffering, motivating Kristian to leave academia and take action. He joined forces with Adam Wamai Egesa and Robin Undall-Behrend, and in 2014 the world’s first carbon accounting engine was born to help humanity achieve net zero emissions and reverse the trajectory of climate change. We now have offices in Stockholm, Copenhagen, and London, and are actively hiring talent to join the mission. Today, companies from around the world trust our carbon accounting engine to help them reduce their carbon footprint. We partner with leading climate change organisations including the UN, to deliver actionable sustainability intelligence and have received a grant from Google. We are backed by some of the world’s most significant climate investors, and are the official software provider for the UN-backed SME Climate Hub initiative through which thousands of small businesses have committed to net zero. Our Team: We are a global team working to solve a global problem. We’re headquartered in Stockholm, with offices in Copenhagen and London as well as remote team members located all over the world. We have spoken at the World Economic Forum, consulted the European Commission, and worked with the United Nations to develop a new standard for emissions accounting. We come from many walks of life, but we’re united in one mission: to help humanity achieve net zero emissions. Every employee at Normative plays a valuable role in reducing business carbon emissions. Check our open positions here: https://bit.ly/3FXOQ8S

Read more about Normative

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