Become a Customer Insights Specialist and help companies gain better customer insights & accelerate innovation by turning qualitative data into insights
At Sonar we help product-led companies become more successful by bringing them closer to their customers, so they can provide the best possible experiences.
Right now, we are seeing an excessive demand for especially German-speaking candidates (with a perfect command of English as well), who on a freelance basis can help turn people's understanding of the world and cultural environment into customer insights for the companies we work with.
What does the work consist of?
Your role as a Sonar certified Customer Insights Specialist lies in analyzing customer data in video format and delivering the insights in an actionable format through our AI-powered platform, Sonar. We use our platform to conduct interviews and analyze and derive insights, so your work will be centered around Sonar. But don’t worry, we will provide you with a thorough onboarding to ensure you are fully up to speed before your first project.
You will typically receive a data set of 5-20 videos of participants interacting with a website, an app, or similar, or reflecting upon a new business idea, a new product concept, or similar from which you will derive insights.
You will bring your analytical mindset and cultural understanding into use when you identify patterns across the participants' experiences and derive insights based upon your deep understanding of the cultural surroundings of the concrete target group.
What should you expect from this job?
You will get the opportunity to use your already expert analytical skills or develop them further in a fast-paced setting.
You will see a steep learning curve and gain knowledge of different industries, markets, and target groups.
You will get feedback after the completion of your projects to ensure your continuous development within the qualitative analysis and insights derivation.
How will my workload be?
Like most freelancer jobs, you commit to short-term assignments. Our projects normally vary between 2 and 7 days, depending on the amount of data and timeline of the project.
You can decline as many projects as you want, but once accepted and assigned to a project, we expect full-time commitment during that project to ensure insights are delivered on time.
What qualifications do I need?
Fluent in German and English.
The ideal candidates have experience with qualitative research methods and preferably within anthropology, UX research, Human-Computer Interaction (HCI), behavioral analysis, or related fields.
You could be an experienced freelancer and have many years of experience within the field of qualitative or UX research methods, be a graduate student who wants to apply the obtained academic knowledge in a real-world setting or somewhere in between. But most importantly you must have strong analytical skills and mindset and an ability to summarize and condense qualitative data into clear and concise insights.
At Sonar we base our principles of analysis upon the concept of atomic research, and it is a plus if you have knowledge of the atomic research principles, but don't worry - you will be thoroughly introduced to this as part of your onboarding process.
How do I get paid?
You will be well-rewarded for your work and are paid per research study. The base salary will vary depending on the research study, according to aspects such as the number of participants, interview length, etc. Typically, an analysis of 10 videos (16 hours of work approx.) is rewarded with approximately 400 EUR.
Your pay is also dependent on the quality of your work and can earn more than the base salary. After each completed project, we assess the quality and apply a multiplier to your base salary corresponding to the quality that has been delivered. You can earn up to a 30 percent bonus for deliverables of outstanding quality. After delivering your work, we transfer the money to your bank account.
Will I work independently?
Yes, you will be working independently and remotely from wherever you are based, however, if you need it, we have an online support team ready to assist if you have any questions or encounter any challenges during your work.
You can work when you want and from whatever location you want.
How do I get started?
Upload your CV, and provide a short description of your skills and expertise. If you match the profile we are looking for, we will invite you to complete an online ‘trial case’ in our AI-powered tool Sonar where you get a feel of the format and procedure when producing insights, as well as demonstrate your analytical and reporting abilities.
If everything goes well, you will receive your Sonar certification and will then be a part of the Sonar Specialist Community and are eligible to accept all the projects you want to and start transforming qualitative data into insights for our customers.
This job comes with several perks and benefits
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
We take care of you, even when you are old and wrinkly.
Break a leg! Seriously, we got you covered in our company healthcare plan.
Your local office is your anchor point, thus, we placed it centrally at your convenience.