CMO / Head of Marketing

Salary Unpaid
Equity To be negotiated

Poba

Poba is a startup on an exciting journey as we recently launched our platform that lets people find great cultural experiences and events. It is now time to put in the next gear and expand our team. Are you the person we are looking for?


We believe that every person deserves the freedom to live their lives to the fullest extent, through creativity, expression, and interconnectivity.


Our mission is putting emphasis on the user, getting the cultural consumer closer to organizers and creatives than ever. We believe that everyone has the right to spend their time the way whatever they want. We strive to provide people with the ability to seamlessly share, and in extension encourage, creativity. To enable this, we have developed our app.


So do you love art, music, theatre, musicals, performances, flea markets, or anything else along those lines? Look no further, because this is what we are all about.


The Role

As Head of Marketing at Poba you have an important role where you lead, develop, optimize, and coordinate the marketing activities for Poba. You will work with the management team to plan and execute our marketing strategy across our channels to get our product and brand out there.


To thrive at Poba you need curiosity, drive, grit, and a tendency to challenge the norm and finding new ways of doing things. You are passionate about digital marketing and constantly seek ways to improve your brand. As a person you are analytical and enjoy creative problem-solving. You find it easy to understand cause and effect, which enables you to develop and execute strategies that usually succeed.


The role requires both a holistic approach, and a knack for details. The role comes with a lot of responsibility, making the ability to work independently important.


Responsibilities

  • Be responsible for our sustainable long-term growth through B2B penetration, brand loyalty, and develop strong stakeholder relationships.

  • Plan and execute our marketing strategies, developing processes and communication tactics to drive user and community engagement and growth.

  • Be an internal thought leader in regards to our outbound sales approach, and stay up to date with trends and best practices within the field.

  • Analyze, measure, and utilize data to drive our sales and customer communications.

  • Adapt our organic content to meet our and our partners’ challenges.

  • Create and execute marketing campaigns on paid, organic, email and social media.

  • Take charge in founding and building our marketing team.


We expect everyone at Poba to take part in our business development, as we want to continuously improve how we do things. This includes sharing insights and feedback to help inform product, business decisions, or what we should do at our next afterwork.


About You


Qualifications

  • Experienced in engaging target audiences and creating campaigns that inform, inspire and call potential users and partners to action.

  • Solid experience developing business cases for marketing activities, including objectives, KPIs, and budgets.

  • Ability to use insights, data, and analytics to make strategic decisions and drive growth.

  • Documented track record of setting targets and achieving them.

  • Well-organised with the ability to plan and manage your workload.

  • Experience with marketing tools, such as Photoshop, InDesign, Hubspot, Canva, or similar.

  • Ability to communicate effectively in English and Swedish - verbally and in writing.


Nice to have characteristics, skills, and proficiencies

  • A passion for the arts (visual, music, performance, etc).

  • A Bachelor’s or Master’s Degree in Business, Marketing, Management, Communications, or similar.

  • At least 2 year of experience within similar roles.

  • Experience from working with sales, at software development companies, in the creative industry or agency.


What We Offer

You will be a part of a growing dynamic, inclusive, and innovative team paving the way in a market with great untapped potential. As it stands right now we are not able to commit to paying a full monthly salary, but it is a top priority to make possible as soon as we can. By becoming our Head of Marketing you have the opportunity to become a co-founder and take a substantial stake in the company.


Please send us your CV and a short introduction of you so that we can get to know you a little bit.


We want to get you onboard ASAP, so don't hesitate to apply.


Contact

Don’t hesitate to contact us if you have any questions.

For more information or questions please contact us at ludvig.bodelsson@poba.co or phone number 0735230825

Perks and benefits

This job comes with several perks and benefits

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

Skill development
Skill development

We want to take you from good to great.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

See all 10 benefits

Working at
poba

We are here to radically improve how culture can be found, explored and experienced. Our mission is to put emphasis on the user, getting consumers closer to organizers and creatives than ever. Everyone has the right to spend time the way whatever they want. The power of freedom and free expression that creates the magic we all want in our lives. Poba is an app that makes it easy to find events and cultural experiences without having to navigate an endless content jungle. Never miss your thing again. --- Poba AB is a Stockholm-based software company founded in 2022. Our app is a platform that helps consumers find experiences and cultural events while enabling organizers and creators to market their business and creations to their crowd.

Read more about poba

company gallery image