Senior Business Development Manager

Salary Competitive


Full-time, Stockholm

Are you a sales professional, fishing for a job that makes a true impact in the world? Then we got a catch for you! Hooked is an impact startup developing plant-based seafood with the mission to lead the transition to a healthier seafood ecosystem. We are now looking for a Senior Business Development Manager who will lead Hooked’s expansion in the Swedish as well international markets.



As Senior Business Development Manager at Hooked you will be joining a commercial team passionate about bringing a completely new category to the Swedish market and challenging the competition in international markets. As we speak we are 20 people at Hooked working hard to save fish lives and ultimately create a healthy and sustainable marine ecosystem. For us to continue our journey we are looking for you. An entrepreneurial and action-oriented sales professional with passion for sustainability.

You will report to the Head of Sales Europe and work in cross-functional teams covering supply chain, marketing and finance as well as external partners internationally.

Your main responsibilities will be, but not be limited to:

  • Set full sales strategy for our Nordic distributors (Iceland, Finland, Norway and Denmark) and build long-term strategic partnerships.

  • Independently lead negotiations with both Swedish and international retailers as we launch new products.

  • Point of contact for retailers in your scope, both in terms of external and internal stakeholders.

  • Support the sales team in developing our current customer base as a member of the team.

  • Co-lead market entries in new European markets through thorough market analysis.



In order for you to succeed in this role we believe you have:

  • 5+ years of relevant experience within sales and FMCG.

  • Proven track record of retaining top customers and nurturing key relationships over time on the Swedish market. 

  • Experience working in an international environment. Experience launching new products in Nordic and international markets is considered a merit. 

  • Entrepreneurial and self-starter attitude with passion for great collaboration and win-win solutions.

  • Analytical and strategic approach to sales and expansion plans without losing action orientation.

  • Excellent communication skills in Swedish and English, both written and verbal.

  • Business acumen to understand, overcome and ultimately leverage eventual challenges.

Personality and a good cultural fit are as important as hard skills. As a key member of the Hooked team it’s therefore important that you truly believe in Hooked’s mission and feel excited to actively live our brand! Check our values here and see if these resonate with you:


We offer you the unique opportunity to use your skills to make a true impact, as healthy sustainable seafood alternatives are needed more urgently than ever. You will work in an inspiring fast-paced environment together with other ambitious and purpose-driven people. We will entrust you with 100% ownership and to be a core part of making Hooked the best plant-based seafood company out there. As a part of the Hooked-team you’ll also be entitled to stock options in the company. If you like to challenge yourself and feel excited to join us on this journey, this is the position you are looking for.


Would you like to get on-board the Hooked-ship and accelerate the new generation of seafood to save our oceans? Great, then send in your application no later than the 30th of November.

The recruitment process is ongoing and we will be interviewing candidates continuously, therefore the position might be filled before the last application date. So do not wait too long to apply!


Perks and benefits

This job comes with several perks and benefits

Equity package
Equity package

Want to be a partner? Look no further.

Skill development
Skill development

We want to take you from good to great.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.


Strengthen your body with office yoga and handstands or leave your body in good hands by our masseuse.

Mental health support
Mental health support

We care about your wellbeing. We take stress seriously and support you in times with any mental imbalance.

See all 8 benefits

Working at
Hooked Foods

We develop, sell and market our delicious healthy plant-based seafood to foodservice and grocery. Our first two products are: Toona & Salmoon. These include high levels of protein and exclude all the bad microplastics and mercury and can be produced in large scales without harming our oceans with overfishing. We are leading the transition to a healthier seafood ecosystem. We are Hooked, are you?

Read more about Hooked Foods

company gallery image