SEM Specialist / Performance Marketer

Salary Competitive

We are now expanding our team with a SEM-specialist that will work with all our paid search marketing efforts and other performance marketing channels.

What is Happens?

Happens is reinventing how people compare, buy & use insurances. We strive to make insurance more engaging and understandable. 

We are a startup and think- and operate like one. We don’t care about titles and hierarchy and instead focus on innovation and efficiency. We’re lean and work scrum based in sprints (smaller projects). We move fast, iterate, and optimize.

We believe in having an open-minded atmosphere, collective goals and a strong feedback culture to nourish everyone's blooming. 

What you’re applying for

We’re looking for an SEM-specialist to join Happens growth/marketing team. You will mainly work with Google paid search (and a little bit with performance max and display). Our ambition is that you soon will be responsible for our google ads marketing channels. You will work closely with our COO to develop and execute SEM and other digital marketing strategies. At Happens we tend to wear many different hats, which means you’ll have one main responsibility, SEM, but the opportunity to work with and grow as a broader digital marketeer.

Who’s our dream candidate?

You’re a superstar in digital marketing and you have worked with google search professionally. You’re creative, like numbers, and finding solutions to problems. You love learning new things, trying out new tricks and hacks and best practices to optimize and improve results.

For this role we believe a smart and curious person who is excited to learn and develop their skills calls for a great match. If you’re excited about this role but your past experience doesn’t align perfectly with what we look for - we encourage you to apply. You may be the right candidate for this or other positions.

In this role you’ll

  • Set up, manage & optimize google search ads to reduce CAC

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI and/or towards pre determined marketing goals

  • Track, analyze and report website analytics

  • Perform ongoing paid keyword discovery, expansion, and optimization

  • Research, analyze, and learn from competitors (with tools such as Ahrefs)

  • Create new and supercharge existing search ads

What you’ll need

  • Professional experience from working with google search campaigns

  • Fluent in Swedish

Nice to haves

We see it as meritorious if you have experience in more digital marketing channels such as Meta and/or experience from setting up, managing, and analyzing website and conversion analytics.

Your profile

  • You are result oriented and find it easy to break down long term goals into smaller sub/short term goals to stay motivated.

  • You are flexible and can adjust your work tasks and priorities fast according to changing conditions. You’re open to help colleagues if you can even if it is not “on your table”. The circumstances can change fast at a startup and all of us need to be able to adjust after new goals and changes for the best of the company.

  • You enjoy working independently where you find it natural to solve problems that arise and take new initiatives to reach KPIs and goals.

The practical

  • The position is full time

  • The position is located in Vasastaden, central Stockholm

  • Remote work allowed 40% of working hours

Perks at Happens!

  • Generous pension

  • Health, life & accident insurance

  • Free breakfast on mondays!

  • AW every friday!

  • Monthly teambuilding activities

The process

What happens after I click the button?

We answer all applications!

  1. Phone interview

  2. Matrigma & MAP-test (digital)

  3. Competency based- interview

  4. Case test/work test & references

Interviews will be held ongoing - so don’t hesitate to send in your application!

 Thank you for reading and hope to hear from you soon! 💙

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Skill development
Skill development

We want to take you from good to great.

See all 13 benefits

Working at

Happens is on a mission to change the way we buy and manage insurance. Happens is an InsurTech startup with the vision of creating a better insurance market. When it comes to insurance there is no one-size-fits-all. We aim to help consumers make more educated decisions, while at the same time helping insurance providers to increase the reach of their products. This is done by letting consumers compare insurances, based on both coverage and price. Here to guide you before something - Happens See all open positions at

Read more about Happens

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