Minna Company Vision & Mission
Our Vision: A problem free subscription economy.
Our Mission: Creating genius infrastructure that empowers everyone!
About the Role:
We’re looking for an experienced enterprise B2B Demand Generation Manager who will be responsible for the strategy and execution of marketing programmes that capture and nurture enterprise leads across multiple channels and deliver the right message at the right time to the right audience.
In this role, you’ll be responsible for programmes to generate and nurture B2B enterprise leads via events, SEM, email, retargeting, targeted social advertising and partner marketing. Reporting to the Director of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimise integrated digital marketing campaigns across multiple channels to generate pipeline revenue and help influence and close high-value deals with banks, fintechs and subscription businesses.
If you’re looking for a diverse company with an excellent culture and opportunities to develop, this is an ideal job for you.
You Will Be Responsible For:
Designing, planning, managing and optimising integrated digital campaigns across multiple channels to generate pipeline
Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
Creating impactful nurture programs to improve conversion rates from leads to opportunities
Working closely with the Director of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
Overseeing vendor selection and contracts as needed and liaising with external agencies
You Are The Right Fit If You:
Are a collaborative, transparent and positive team player and direct communicator
Have 5+ years of B2B demand generation experience in a fintech or tech SaaS startup or scale-up
Bring extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM and paid digital
Have strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Have solid experience with HubSpot marketing automation, including creating and sending emails, nurturing leads, creating landing pages, segmenting contacts and companies and managing and analysing data on campaign performance, touchpoints, engagement and website performance
A digital marketing portfolio of produced marketing work
Have experience working at companies with both US and UK market presence
Our Global Benefits
In order to do good, we need to feel good. Our carefully selected benefits are here for your flexibility and wellbeing! Find more information about our benefits here. This role is listed as Hybrid Remote, and the need to be in office is flexible. In London we have a work share office where many employees come together 1x a week, but we are willing to be flexible if coming in less frequently is needed.
We are a fast-growing FinTech organization founded in Gothenburg, Sweden in 2016. With customers across six European markets, our US expansion started in 2022. We are on a mission to help financial institutions and subscription merchants deliver powerful digital experiences within subscription management. Partnering with top-tier banks and backed by some of the biggest financial companies in the world, currently, more than 20 million consumers benefit from our solutions.
If this sounds like you, please include a link to your current portfolio (with password if required). We'd love to have help us deliver a problem free subscription economy!
Don’t Meet Every Single Requirement?
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Minna we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles!
This job comes with several perks and benefits
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.
Want to be a partner? Look no further.
Get your caffeine fix to get you started and keep you going.
Time is precious. Make it count. Morning person or night owl, this job is for you.
Social gatherings and games; hang out with your colleagues.
We take care of you, even when you are old and wrinkly.