Trail is redefining the future of gaming by bringing the world’s best mobile games to web browsers.
We believe that downloads, installations and sign-ups are limiting player engagement. With our browser-based technology, we are tearing down those barriers and enabling billions of players to enjoy the best mobile games right in their browser.
We are looking for a User Acquisition Specialist to join our growing team and help us build the best games platform, both for users and game developers. This role will report to the Commercial team, and will initially be responsible for user acquisition of the Trail platform, as well as managing relationships with our game developers to assist them with web user acquisition for their specific titles.
Define and publish a best practices User Acquisition playbook for both internal education and external customer communication
Build and execute regular UA campaigns for the Trail platform that bring new players to our site and to specific titles on our deck
Collaborate with publishers, studios, and developers who have games on the Trail site to effectively mesh their game-specific UA with our Trail user acquisition efforts
Manage 3rd party UA partnerships with agencies which we recommend to work directly with our gaming customers who require assistance with their game-specific web UA
In addition, employing growth hacking strategies that increase DAU, RpD, ARPPU, and other key metrics will provide an important contribution to our overarching company success
Work closely daily with a cross-functional team that includes Marketing, Sales, Product, and Engineering
2-3 years of growth/performance marketing for a B2C gaming or entertainment company
Proven and demonstrable analytic skills
Portfolio of previous work generating and managing UA campaigns
Deep expertise in UA media buying tools / paid marketing channels (i.e. Google, FB, IG, Twitter, Reddit, Twitch, YouTube, etc.)
Strategic thinker who can get outside the "normal" channels to find innovative marketing paths less travelled by potential competitors
Candidate must reside in the greater Stockholm area as we support a hybrid work environment that allow for 3 days per week in the office, and 2 remote if desired
Interest in gaming, especially mobile or web is a big plus
Candidate must have a valid permit that allows you to work in Sweden
Team Lead Interview
*We would love to meet you in person during our process. Huge plus if you can have at least one interview in our office.
This job comes with several perks and benefits
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
Want to be a partner? Look no further.
We want to take you from good to great.
Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.