User Acquisition Specialist

Salary Competitive

💪 The mission

Trail is redefining the future of gaming by bringing the world’s best mobile games to web browsers.

We believe that downloads, installations and sign-ups are limiting player engagement. With our browser-based technology, we are tearing down those barriers and enabling billions of players to enjoy the best mobile games right in their browser.

🎮 The role

We are looking for a User Acquisition Specialist to join our growing team and help us build the best games platform, both for users and game developers. This role will report to the Commercial team, and will initially be responsible for user acquisition of the Trail platform, as well as managing relationships with our game developers to assist them with web user acquisition for their specific titles.


  • Define and publish a best practices User Acquisition playbook for both internal education and external customer communication

  • Build and execute regular UA campaigns for the Trail platform that bring new players to our site and to specific titles on our deck

  • Collaborate with publishers, studios, and developers who have games on the Trail site to effectively mesh their game-specific UA with our Trail user acquisition efforts

  • Manage 3rd party UA partnerships with agencies which we recommend to work directly with our gaming customers who require assistance with their game-specific web UA

  • In addition, employing growth hacking strategies that increase DAU, RpD, ARPPU, and other key metrics will provide an important contribution to our overarching company success

  • Work closely daily with a cross-functional team that includes Marketing, Sales, Product, and Engineering

🌟 About you


  • 2-3 years of growth/performance marketing for a B2C gaming or entertainment company

  • Proven and demonstrable analytic skills

  • Portfolio of previous work generating and managing UA campaigns

  • Deep expertise in UA media buying tools / paid marketing channels (i.e. Google, FB, IG, Twitter, Reddit, Twitch, YouTube, etc.)

  • Strategic thinker who can get outside the "normal" channels to find innovative marketing paths less travelled by potential competitors


  • Candidate must reside in the greater Stockholm area as we support a hybrid work environment that allow for 3 days per week in the office, and 2 remote if desired

  • Interest in gaming, especially mobile or web is a big plus

  • Candidate must have a valid permit that allows you to work in Sweden

⚡️ Our Process

  1. Intro Call

  2. Team Lead Interview

  3. Team Interview

  4. Culture Interview

*We would love to meet you in person during our process. Huge plus if you can have at least one interview in our office.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Equity package
Equity package

Want to be a partner? Look no further.

Skill development
Skill development

We want to take you from good to great.

New tech gear
New tech gear

Are you a true Tech Savvy? Macbook, trackpad, you name it, we get you covered.

See all 9 benefits

Working at

We are on a mission to democratize gaming. Our belief is that that gaming shouldn't be limited to gamers — anyone should be able to play and share games with their friends. Trail makes gaming easier than watching YouTube by allowing games to be played in the browser. No downloads. No installs. No paywalls. Just play. We're currently on the lookout for talented people who would like to join our quest to bring about a new era in gaming.

Read more about Trail

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