About the role:
As an inbound marketer, you will help us enable company growth by leads generating activities and brand-building initiatives to position Bower as a leader in the digital communication space. You will translate a digital strategy into an effective digital marketing plan according to business objectives and KPIs, as well as execute the plan on following channels - website, paid campaigns on Google Ads, YouTube, LinkedIn, Meta and TikTok. You will monitor and track metrics on our website and marketing campaigns, in order to optimize and make informed data-driven decisions
What we see you would be doing:
Executing on our B2B marketing plan to support company sales targets.
Reach marketing MQL and SQL KPIs.
Move the customer effectively through the buyer journey with paid and organic communication to create a lead generating engine.
Innovate and try new concepts and ideas to accelerate digital marketing outcomes.
Develop and implement marketing automation processes.
Effectively communicate product’s USPs, positioning, and competitive advantage in marketing communication.
Write and create compelling copy and marketing messaging for company communication channels.
Data driven approach with marketing automation, analysis and A/B testing to achieve the highest possible outcome.
Continuously develop and create website content, whitepaper and customer case studies to generate stronger conversion (SEO)
Collaborate with commercial team (sales and customer success) to ensure maximum outcome from marketing communication campaigns.
What we believe you have and who you are:
Bachelor’s degree in Marketing or similarly relevant degree
At least 3 years experience from a similar role across the customer journey
Knowledge in digital marketing tools and marketing automation tools, and preferably a knowledge in Hubspot
Create and implement inbound and outbound activities (SEO, Google Adwords, website, SoMe.
Strong written and communication skills to write compelling messaging.
Demonstrate grit and innovative approach to drive marketing KPIs with new marketing initiatives.
Comfortable with data-driven approach to performance
Excellent time management and ability to multi-task
Well, what about what it's like working at Bower?
As with any role at Bower, you will be part of a fun, varying, interesting, scary and exciting journey. Although we’ve come far in our success, we are still only at the beginning where you get the chance to affect and shape not only your role, but the whole of Bower! Since we’re a three year old scale up with huge ambitions, things will change along the way and therefore there are many things we cannot promise. However, what we can promise is that you will be surrounded by very intelligent people, warm hearted and caring people, people with millions of ideas, people who value laugh above all - in a company which values its people above all with a mission that will make the planet a better place.
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
Peckish after lunch? We got your back with soft drinks, treats and fruit.
We take care of you, even when you are old and wrinkly.