Digital Marketer

Salary Competitive

About the role:

As an inbound marketer, you will help us enable company growth by leads generating activities and brand-building initiatives to position Bower as a leader in the digital communication space. You will translate a digital strategy into an effective digital marketing plan according to business objectives and KPIs, as well as execute the plan on following channels - website, paid campaigns on Google Ads, YouTube, LinkedIn, Meta and TikTok. You will monitor and track metrics on our website and marketing campaigns, in order to optimize and make informed data-driven decisions

What we see you would be doing:

Executing on our B2B marketing plan to support company sales targets.

Reach marketing MQL and SQL KPIs.

Move the customer effectively through the buyer journey with paid and organic communication to create a lead generating engine.

Innovate and try new concepts and ideas to accelerate digital marketing outcomes.

Develop and implement marketing automation processes.

Effectively communicate product’s USPs, positioning, and competitive advantage in marketing communication.

Write and create compelling copy and marketing messaging for company communication channels.

Data driven approach with marketing automation, analysis and A/B testing to achieve the highest possible outcome.


Continuously develop and create website content, whitepaper and customer case studies to generate stronger conversion (SEO)

Collaborate with commercial team (sales and customer success) to ensure maximum outcome from marketing communication campaigns.

What we believe you have and who you are:

Bachelor’s degree in Marketing or similarly relevant degree

At least 3 years experience from a similar role across the customer journey

Knowledge in digital marketing tools and marketing automation tools, and preferably a knowledge in Hubspot

Create and implement inbound and outbound activities (SEO, Google Adwords, website, SoMe.

Strong written and communication skills to write compelling messaging.

Demonstrate grit and innovative approach to drive marketing KPIs with new marketing initiatives.

Comfortable with data-driven approach to performance

Excellent time management and ability to multi-task


Well, what about what it's like working at Bower?

As with any role at Bower, you will be part of a fun, varying, interesting, scary and exciting journey. Although we’ve come far in our success, we are still only at the beginning where you get the chance to affect and shape not only your role, but the whole of Bower! Since we’re a three year old scale up with huge ambitions, things will change along the way and therefore there are many things we cannot promise. However, what we can promise is that you will be surrounded by very intelligent people, warm hearted and caring people, people with millions of ideas, people who value laugh above all - in a company which values its people above all with a mission that will make the planet a better place.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 11 benefits

Working at
Bower

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. Our mission is to reduce the number of packaging that ends up as trash in nature and increase recycling rates by giving all packaging a value in monetary terms – ”pant” – just like with PET bottles and cans in Sweden. That’s why we’ve developed a world-unique mobile app that rewards recycling of all consumer packaging at regular recycling bins. We are first-movers with global customers such as Procter & Gamble, Unilever and Mondelez, currently operating in Sweden and in USA. We have a revolutionarily scalable business model where the only thing we need to do to scale up to other markets is to pinpoint the GPS coordinates of already existing recycling stations. In cases where we lack this data, consumers upload the stations themselves. We've been on the top lists of both App Store and Google Play in Sweden since we launched in August 2019. Bower is an award-winning startup: - Winners of Norrsken People’s Choice Award 2019 - Winners of Carnegie’s prize Future Entrepreneurs 2019 - Winners of PwC’s prize Social Entrepreneurs of the Year 2018 - Winners of Nordea’s Largest Impact Within 5 Years Check out our rebranding film to get a feel for us: https://youtu.be/7eUZuN49LV8

Read more about Bower

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