Salary Competitive

Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain, we have created the world’s largest social network dedicated to people who love fishing. We want to give them the greatest experience possible and make their fishing dreams come true- no matter where they are in the world.

We have over 14 million users all over the world who have logged over 12 million catches in our app. We’re growing fast, both as a social network and as a company, which is why we’re looking for a CRM Marketing Manager to take us to the next level.

We’re looking for a creative CRM manager to lead and execute on CRM projects and campaigns for both our ecommerce and app platforms, focusing on increasing revenue, activation and retention.

In this role you’ll be a key player in growing our CRM marketing efforts. Your main responsibilities include planning, creating and leading CRM projects for our web platform as well as the Fishbrain app. These projects vary from operational and hands-on tasks such as designing newsletters and creating campaigns in our CRM tool Braze, as well as managing segments and closely monitoring their performance. It will also include driving projects with the Marketing team to implement CRM marketing automation and advanced personalization campaigns for our platforms. You’ll be working closely with the Product team, Commerce team, designers, and will report to the VP of Marketing.

Hybrid work-based in Stockholm. Please submit your application in English.

Your daily work will involve:

  • Responsibility for CRM planning and execution (automated campaigns, newsletters etc.)
  • Drive the CRM automation development for our business units.
  • Own the day-to-day execution of email, app and web campaigns including ideating, scheduling, testing and reporting.
  • Implement email and push deliverability best practices.
  • Ensure emails follow industry policies and best practices.
  • Working on campaign optimisation in order to guide improvements, such as A/B testing copy, creatives, and effectively scheduling to produce meaningful results.
  • Developing documentation for established processes, A/B test results, and promotions that succeed through these campaigns.
  • Identify target audiences and carry out segmentation of the user base.
  • Mapping the complete user journey and the analysis of our customers to identify new opportunities and improvements.
  • Work with the app team, ecommerce team, other PMs, designers, and copywriters to develop the CRM roadmap for our platform, as well as managing and planning daily CRM activities.
  • Track performance of CRM projects and use findings to improve campaign KPIs.

    What we are fishing for:

    • You have solid experience in technical and/or operational CRM, marketing automation and personalization – experience with eCommerce is a bonus.
    • You are a CRM expert with superior knowledge around creating multi-channel CRM campaigns, such as email newsletters, push, in-app messages and SMS campaigns.
    • Strong orientation towards data and always wanting to understand the "Why?" of what is happening.
    • Marketing automation experience with tools such as Braze, Adobe Campaign, Salesforce Marketing Cloud or similar.
    • Familiarity with analytical and database tools.
    • Fluent in written and spoken English.
    • Knowledge of latest digital marketing trends.
    • Fast learner and a creative thinker with good problem-solving skills.


    Some Preferred "Nice to Haves":

    • HTML/CSS knowledge
    • App marketing experience
    • Project management experience


    Our Bait

    We have trust in our employees which means that 1. you will be given a lot of responsibility from day one and 2. We value your opinions and ideas. No matter the team, everything we do has an impact on our users and on Fishbrain as a company. Our culture is very important to us. If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!

    Perks and benefits

    This job comes with several perks and benefits

    Free lunch
    Free lunch

    Enjoy a free catered lunch with your colleagues, every day.

    Flexible working hours
    Flexible working hours

    Time is precious. Make it count. Morning person or night owl, this job is for you.

    Free coffee / tea
    Free coffee / tea

    Get your caffeine fix to get you started and keep you going.

    Near public transit
    Near public transit

    Easy access and treehugger friendly workplace.

    Social gatherings
    Social gatherings

    Social gatherings and games; hang out with your colleagues.

    Free office snacks
    Free office snacks

    Peckish after lunch? We got your back with soft drinks, treats and fruit.

    See all 7 benefits

    Working at

    Fishbrain is a global social network and mobile app for Sport Fishing. And it’s true - Fishbrain can help you catch more and bigger fish. Through a combination of our Catch Map and Fishing Forecast, you can bring your fishing up another notch. Or two, even. But here’s what keeps people coming back to Fishbrain: It’s an angling community. And that gets at our mission. With 200 million people sport fishing around the world, we’re connecting anglers to make fishing dreams come true, today and tomorrow. Some of us are anglers. Some of us are parents. All of us are human. And we're also passionate about the outdoors and conservation. Together, we work to bring you the best app for fishing, hands down. There's a lot of thought and effort and fun that goes into that. Some of us work from Stockholm, Sweden. Some of us work from boats, casting lines and going to fishing tournaments. The office people and the boat people make sure to talk a lot. That's how we keep it real. We believe that it's more fun to brag about a catch with people who care about fishing. These people are often called anglers. You may think that's obvious, being an angler yourself. But on Fishbrain, your catch doesn't go head-to-head with cats doing backflips, or toddlers feeding chocolate cake to their baby sisters. For us, respecting the environment is about balance. We believe in catch & release and the sustainable harvest of fish species. Because when it comes to the outdoors, tomorrow matters too. Don't get us wrong - we're all for hard work, pre-dawn wakeups to get to a fishing spot, and getting our hands dirty. But if there's a smarter way to fish, we're on it. It means we do the hard work of crunching catch numbers so you don't have to. It means all you have to do is fish.  Our office is in Stockholm, Sweden. The office has windows, multiple coffee machines, and a team of amazing people working inside it. It's also cubicle-free. If you're one of the lucky Chosen Ones who gets to fish for us, your office might be an inshore boat in Tampa Bay, Florida. Or a kayak somewhere in South Carolina. Just sayin'. We're looking for talent to join our small team.

    Read more about Fishbrain

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