Product Marketing Manager

Salary Competitive

At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, and to help businesses build an engaged, high performing and flexible workforce through our shift-scheduling platform. We’re all about meaningful work for customers, users and employees.

We're growing fast and therefore looking for a new colleague to join as Product Marketing Manager with a focus on our Small Business Segment and growth. In this role, you will work from our Copenhagen office and be part of the global Product Marketing team, working closely together with Revenue Operation, Product, Customer Success, and the wider marketing team.

You can expect to work with the following:

  • Creating go-to-market plans incl. researching buyers, competitors, and industries for our Small Business Segment
  • Support our content marketing efforts by creating compelling and differentiated messaging aligned with the overall positioning and understanding of the Small Business Customers
  • Work with research teams (in both Planday and Xero) to drive customer and market discovery projects to uncover customer problems and opportunity areas for future product development
  • Run messaging experiments on the website and in the product trial environment to increase conversions and self-checkouts
  • Perform competitive analysis, define and communicate key win-overs that can inform positioning, and share competitive updates with the wider business
  • Work with key stakeholders on pricing and packaging recommendations for the Small Business Segment specifically


If you see yourself in some of the points below, great - we’re excited to learn more about you!

In this cross-functional role, it is important that you can inspire teams across Planday and present your ideas to a wide audience.

Additionally, we would like you to have:

  • Around 2-4 years of experience in product marketing or growth marketing, preferably in a high-growth eCommerce business
  • Experience testing and optimising onboarding flows and user journeys digitally
  • Experience defining and executing go-to-market strategies
  • Experience with project management leading multiple stakeholders
  • Professional fluency in English. If you are fluent in German, it's considered an asset.

Besides this we envision you act pro-active, is a critical thinker and efficient in getting things done.


At Planday, we offer you:

  • Benefits like pension, health insurance, inclusive support for new parents and generous vacation
  • Growth and progression opportunities – we want you to grow with us
  • Flexible remote work
  • Strong social culture with lots of team and company activities
  • Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
  • Healthy work-life balance and autonomous approach to work. We trust in you and your abilities
  • The opportunity to join Planday in an exciting time of growth and development.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 16 benefits

Working at

Planday makes a real impact on the lives of shift-workers and business owners by simplifying administrative processes and communication, freeing up time for what really matters. Central to this is a product-driven mindset and great customer service. As an organisation, we are proud to be ambitious and collaborative and emphasise employee experience. We're all on different journeys - professionally and personally - and we aim for Plandayers to experience their time here as full of support and self-growth.

Read more about Planday

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