Senior Product Marketing Manager

Salary Competitive

At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, and to help businesses build an engaged, high performing and flexible workforce through our shift-scheduling platform. We’re all about meaningful work for customers, users and employees.

We're growing fast and looking for a new colleague to join as Senior Product Marketing Manager. In this role, you will be working from our Copenhagen office and will be part of the global Product Marketing team, working closely together with Sales, Product, Customer Success and the wider marketing team.

You can expect to work with the following:

  • Creating go to market plans incl. researching buyers, competitors, segments, and industries
  • Support our content marketing efforts by creating compelling and differentiated messaging aligned with the overall positioning and understanding of the target customer and top industries
  • Work with research teams (in both Planday and Xero) to drive customer and market discovery projects to uncover customer problems and opportunity areas for future product development
  • Collaborate with the Global Brand & Activation-, Growth- and Local Marketing Teams on product launches, go-to-market strategies, and market intelligence on an ad hoc basis
  • Creating persona descriptions, sales enablement and other materials
  • Perform competitive analysis and maintain competitor battle cards, define and communicate key win-overs that can inform positioning, and share competitive updates with the wider business
  • Work with key stakeholders on pricing and packaging recommendations.


If you see yourself in some of the points below, great - we’re excited to learn more about you!

In this cross-functional role, it is important that you can inspire teams across Planday and present your ideas to a wide audience.

Additionally, we would like you to have:

  • Around 5 years of experience in product marketing, preferably in the SaaS space and in a high-growth company
  • Experience working with qualitative and quantitative research
  • Experience defining and executing go-to-market strategies
  • Experience working with communication
  • Experience with project management leading multiple stakeholders
  • Professional fluency in English. If you are fluent in German, it's considered an asset.

Besides this we envision you act pro-active, is a critical thinker and efficient in getting things done.


At Planday, we offer you:

  • Benefits like pension, health insurance, inclusive support for new parents and generous vacation
  • Growth and progression opportunities – we want you to grow with us
  • Flexible remote work
  • Strong social culture with lots of team and company activities
  • Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
  • Healthy work-life balance and autonomous approach to work. We trust in you and your abilities
  • The opportunity to join Planday in an exciting time of growth and development.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 16 benefits

Working at

Planday makes a real impact on the lives of shift-workers and business owners by simplifying administrative processes and communication, freeing up time for what really matters. Central to this is a product-driven mindset and great customer service. As an organisation, we are proud to be ambitious and collaborative and emphasise employee experience. We're all on different journeys - professionally and personally - and we aim for Plandayers to experience their time here as full of support and self-growth.

Read more about Planday

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