Senior Copywriter - Brand Content

Salary Competitive

At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, and to help businesses build an engaged, high performing and flexible workforce through our shift-scheduling platform. We’re all about meaningful work for customers, users and employees.

As part of our growth journey, we're looking for a new colleague to join as Senior Copywriter and as part of the Global Brand Team in Copenhagen.

In this role, you will create, optimize and scale Planday’s written brand content to support global marketing and PR. You'll work closely with the global and regional marketing teams and report to our Global Director of Brand.

You can expect to work with the following:

  • Develop and own the global brand content strategy and editorial roadmap
  • Create engaging and high-quality content to enhance brand awareness and demand generation across various digital and traditional channels
  • Collaborate with key internal stakeholders, including global and local marketing teams and PR, to plan and streamline scalable content
  • Ensure content is on brand and capitalizes on customer and market insights
  • Work on multiple stories at the same time and be able to turn around stories quickly in a fast-paced environment.


If you see yourself in some of the points below, great - we’re excited to learn more about you!

For this role, we're looking for someone with strong writing and storytelling skills. Detail-orientation, stakeholder management and great time-management skills are essential for the role. A strategic and creative mind that understands the purpose of content and that can juggle multiple projects simultaneously.

  • Outstanding written and verbal communication skills in English
  • Ability to convey key messages in a clear and concise manner
  • Understand how to write content for a specific target audience, incorporating guidelines for brand voice, and be able to tailor stories differently to different audiences
  • A customer-centric approach to creating content
  • Eye for the details and excellent writing, editing and proofreading skills
  • Minimum 5-7-years’ experience as Content / copy writer
  • B2B and/ or agency experience a plus.


At Planday, we offer you:

  • Benefits like pension, health insurance, inclusive support for new parents and generous vacation
  • On top of your annual base salary, you are offered to be part of an Employee Share Plan
  • Growth and progression opportunities – we want you to grow with us
  • Flexible remote work
  • Strong social culture with lots of team and company activities
  • Healthy work-life balance and autonomous approach to work. We trust in you and your abilities.
  • The opportunity to join Planday in an exciting time of growth and development

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

We will be conducting interviews on an ongoing basis, we recommend that you apply as soon as possible. Please send your cover letter and CV in English, as well as any relevant links to / attachments of content you have created.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 17 benefits

Working at

Planday makes a real impact on the lives of shift-workers and business owners by simplifying administrative processes and communication, freeing up time for what really matters. Central to this is a product-driven mindset and great customer service. As an organisation, we are proud to be ambitious and collaborative and emphasise employee experience. We're all on different journeys - professionally and personally - and we aim for Plandayers to experience their time here as full of support and self-growth.

Read more about Planday

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