Marketing Automation Consultant - Tampere

Salary Competitive

As a marketing automation consultant, you'll be working on planning and executing successful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.

Who we are

Columbia Road builds seamless and commercially effective customer journeys that create impact. We help our clients get more revenue and more customers, but also to sell better. Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.

Currently, we have over 20 nationalities working in the company and the official language is English. Our company spirit is one of a true start-up, but with a twist of hard-core experience. We believe in giving a lot of responsibility and freedom to our employees. Diversity, equity, and inclusion are at the heart of our essence and everyone at Columbia Road is committed to these values.

Columbia Road has grown from 0 to over 140 exceptionally talented people in 6 years and in two countries. We are proud of the high customer satisfaction we have achieved as a result of focusing on people and creating concrete, measurable business impact for our clients every day.

Take a look at our Culture Code & People to get to know us better. We come 100% recommended on Glassdoor with a 4.8/5 score. Diversity, equity and inclusion are at the heart of our essence and everyone at Columbia Road is committed to these values.

Columbia Road is a part of the Futurice family of companies.

Job description

We are now recruiting in Tampere for the first time ever, and we have ambitious business goals in the area (we always do). As a marketing automation consultant in Columbia Road’s Tampere team, you will be working in a high-impact role in the core of our clients’ businesses. You’ll have an integral role in building the Tampere team, your contribution will have a significant influence on our local operations.

At Columbia Road, we believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s at the core of digital sales. Digital marketers should be working right there with the team developing digital sales. We’re committed to making a change in our field.

We are looking for marketing automation consultants who have an innovative mindset towards generating growth. You will be in a key role in helping our customers grow their business.

  • As a marketing automation consultant, you are used to planning and executing successful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
  • We expect you to have extensive hands-on experience from implementing and operating one or more marketing automation tools, and to have an understanding of customer journeys and nurturing campaigns.
  • You are familiar with customer data analytics operations and are able to derive business insights from complex data, while endlessly driving to improve the customer experience at all stages of the customer journey.
  • By nature, you are analytical and like to solve problems. You are able to bring clarity to uncertain and chaotic situations. You are ambitious and results-oriented in everything you do, but you like to have fun as well.
  • In order to be successful in this role, we require you to have professional proficiency in written and spoken Finnish and English. In this job, you may need to write and manage content for Finnish speaking audiences.

As our Tampere team is still fairly new, an interest in contributing to areas such as recruitment, sales, supporting others and building the Columbia Road culture is highly valued.

Professional benefits for you

  • A high-impact role as a trusted advisor to important stakeholders - your contribution will create a significant impact on the client’s and Columbia Road’s success
  • Opportunity to have an integral part in our Tampere operations
  • Participating in account management and framing our sales offering, should you be interested
  • Working directly with the client - no middle management involved
  • A clear focus on digital sales, in both B2C and B2B
  • You'll have the best people to work with and learn from in a truly flat organisation
  • A diverse and inclusive workplace


Skills and experience we expect you to have:

  • Analytical and curious mindset, ability to see outside the box
  • Ability to quickly identify business challenges and opportunities, and create an actionable plan for solving them
  • Ability to communicate clearly about complex issues to C Suite level audiences as well as to technical teams
  • Hands-on implementation and operational experience in Marketing Automation platforms, for example, Salesforce Marketing Cloud, Hubspot, Pardot, Marketo, Eloqua, Exponea/Bloomreach, and/or
  • Utilising customer data from various sources, e.g. CRMs, CDPs, and/or DMPs
  • Interest in web technologies and understanding also the technical side of tools
  • Languages: working proficiency Finnish and English

Additionally, we highly value any relevant additional skills, such as:

  • CRM tools, e.g. Salesforce, HubSpot, Pipedrive, and/or MS Dynamics
  • Digital advertising, e.g. Google Ads, Facebook Ads Manager, and/or Adform
  • SEO, content and technical
  • Tag management, e.g. Google Tag Manager
  • CRO and/or A/B testing
  • Front-end development, e.g. HTML, CSS and/or JavaScript
  • Service-, UX-, and/or graphic design
  • Copywriting
  • Sales development

Make sure you showcase your experience and knowledge as clearly as possible in your application, resume, and possible other attachments. We value examples and results from previous projects, and we'd love to know what concrete tools you used to get those results.

Recruitment process

The recruitment process usually has 1-3 steps during which we get to know who you are and what motivates you. You will learn more about Columbia Road and get to meet different people from our company. You'll have the opportunity to present highlights from your career and tell us about your skills, roles, and learnings.

We’re committed to creating a good match between you and our organisation, and want to spend time to get it right. Sometimes, an assignment might be given to you to complete between interviews.

When we’re done with the face-to-face discussions, we’ll contact the people you have chosen as references.

We hope to hear from you soon!


  • As a Columbia Road employee, you have the option to buy stocks of the company through the common employee share program
  • A yearly bonus based on company performance (equal to all full-time Roadies)
  • Flexible remote working and a shared office with Futurice in Tampella + brick-n-mortar office in downtown Helsinki
  • Even in a hybrid work environment, we create new ways to interact with other Roadies; exclusive exercise and outdoor activities and remote workspaces for individual teams are a few examples of this.
  • Lunch benefit
  • Phone benefit
  • Pick the laptop and phone of your choosing
  • Health care & service, including dental and mental health
  • Childcare services when your child falls ill
  • Insurance for travel and free-time
  • Recurring training & learning sessions
  • Wellness and personal development (tools, events, etc.) reimbursement
  • Weekly breakfasts & healthy daily refreshments
  • Sports, culture & massage vouchers
  • Bike benefit
  • Company-wide excursion trips
  • Option to have housing as a part of total compensation (tax-deductible)
  • Compensation for working on open source or social programs in your free time

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 16 benefits

Working at
Columbia Road

Columbia Road is a digital growth consultancy challenging the old ways of running digital businesses. We exist to increase our clients’ revenue and help them get more customers in the digital era. Our team consists of business consultants who understand business-driven design, tech, strategy and growth. We believe in giving a lot of responsibility and freedom to our employees. There’s a common misunderstanding that happy and satisfied employees are automatically motivated employees. We don’t see things that way. Happy and satisfied employees are an important priority for us, but we think causal relationship is reversed: people are happy and satisfied when they have work that motivates them. For us, an employee’s happiness is the primary goal, not a tool for raising productivity or profitability. We want to empower our employees to become a better version of themselves and to have more of an impact on the world. We see happiness & satisfaction as end goals, not starting points. That being said we love to laugh a lot, play some tunes at the office and grab a few drinks after work. What kind of work is motivating in our context? People yearn for purpose in their work and want it to have meaning that creates value: purpose, for people and organisations, comes from making an impact on the world. Meaning & significance comes from providing value to someone else — in our case, clients. Clients (not us) define the value of our actions, always. Jobs at

Read more about Columbia Road

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