Marketing Manager, Scandinavia

Salary Competitive

We’re changing the way people enjoy wine and consequently disrupting one of the world's oldest industries. By harnessing the power of technology and social behavior, we’ve created the world’s largest - and most innovative - wine community and marketplace. Over the next ten years, the global market for online wine sales is expected to grow significantly, and Vivino will be at the forefront of this growth. Now is the time to join a fast-paced and evolving team.

An opportunity for you to drive our marketing efforts and curate creative content

The AAARRR framework has no secret for you and you are an expert at building a repeatable and scalable retention engine to deliver significant growth while having an excellent understanding of the levers of awareness, acquisition, activation, and referral. As our Marketing Manager, Scandinavia, your primary responsibilities will be to care for our customer base by creating and delivering engaging campaigns on our app and web platform, planning and executing the activations calendar (email, push) for the Danish and Swedish markets.

Additionally, you will be responsible for analyzing all your actions, communicating the results, and working with a cross-functional team to deliver a strategic project across Europe. As a part of this, you will possess deep knowledge of Vivino, our product-market fit, customer journeys, and target segments.

Your key responsibilities will include:

  • Understanding your customers inside-out and planning all initiatives based on that knowledge.

  • Planning and executing campaigns on the Vivino app and web platform and through our owned channels (Push, Emails)

  • Planning and executing daily, weekly activations (CRM, Push) for our customer base (from content to product planning)

  • Campaign and project management: managing the campaign and project critical path, communicating with relevant stakeholders, and ensuring all is executed on agreed deadlines.

  • Working closely with the Scandinavia CRM manager to optimize, deliver, and improve our automation emails and our manual emails, as well as our segmentation based on your country's knowledge

  • Content and copywriting management:

    • You understand that great visuals and copy are essential to delivering engagement amongst our users and driving GMV

    • Managing the local freelance copywriters, guiding them for best-in-class sales copy for our owned channels

    • Respect Vivino's tone of voice and brand image and apply it in your markets

  • Analyzing data (range analysis, customer journey analysis, campaign & activation analysis), applying your learnings to plan campaigns and activations for your market successfully, and communicating the results to the relevant stakeholders (country team and European commerce and marketing team)

  • Drive GMV and Monthly Active Users by activating our Buyer Base

A creative, organized, and data-driven individual with an optimistic and curious mindset

We hope to see that you are fluent in generating ideas and enjoy the creative process. You favor radical solutions to problems and are confident in developing unusual ideas. In addition, you attach a high-value degree of importance to building relationships and consider yourself good at networking.

Just as importantly, you consider yourself an optimist and quickly recover from setbacks. While composing a cheerful attitude, you respond well to feedback from others, as you encourage them to criticize your approach. You consider yourself well organized and are good at establishing clear priorities. As a result, you enjoy new challenges and adapt readily to new situations while composing a cheerful attitude.

If the above characterization resonates with you and you can demonstrate the experience levels below, we look forward to hearing from you!

  • 5+ years of experience in E-commerce / Digital Marketing / Start-up Experience

  • Preferably a Master’s degree in a relevant education

  • Experience with Marketing and creative thinking, focus on CRM and Campaign planning

  • Fluency in Danish

  • Fluency in Swedish (not mandatory, but a major plus)

  • Wine knowledge, WSET 2-3 degree (not required, but a major plus)

Working at Vivino

You will be part of the European Commerce Team. Your core team will be the European Marketing Team, consisting of 9 employees, focusing on activating the customer base and animating the Vivino app and web across 12 European countries. You will report directly to the Head of EU Marketing based in Copenhagen.

Who are we?


Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

  • Always Strive for Better

  • Work Together

  • Earn and Offer Trust

  • Be Approachable

  • Lead with Data

Commitment to diversity and inclusion

Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, and veteran status any other characteristic protected by applicable law.


Application deadline: August 7, 2022

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 14 benefits

Working at

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level. The Vivino app is available for download on Android and Apple devices.

Read more about Vivino

company gallery image