Qualitative Research Designer

Salary Competitive

Do you love qualitative research and feel excited about applying your strong methodological mindset and human centered design skills to big commercial clients, such as Maersk, Novozymes, Grundfos, Danske bank and many more? 

Then you might be our new Qualitative Research Designer!

Who are we?

Sonar is the end-to-end human insights platform, with the mission to bring companies and customers closer together and root empathy into the decision-making process.

At Sonar, we help companies deliver unmatched user experiences through fast, high-quality insights. Every day, our UX research platform empowers organisations worldwide to make user-informed decisions, enabling them to find out users' needs, test new solutions, and optimise existing ones.

More than that, Sonar is a young and dynamic scale-up with a can-do attitude, located in the heart of Copenhagen, and rapidly growing to meet the demands of our international pool of clients.

What does the work consist of?

We are looking for a coworker with a strong foundation in qualitative research to help our clients become even more human centered in the future.

You will be playing a crucial part in our daily operations, ensuring that our studies are designed properly with high-quality in mind. You will be a part of a smaller “Solution Design” team but also an essential part of our Sonar Solutions team, where our main goal is to deliver human insight solutions for our many business clients. 

What are your areas of responsibility?

  • Interacting with our client stakeholders to understand their business’ core challenges

  • Mapping out the best research approach within Sonars methodological framework

  • Creating great study designs for insights studies that fit our client needs

  • Supporting our commercial department with methodological expertise on human insights and qualitative research

What qualifications do you need?

We are looking for a person with great energy and drive who is motivated to be part of a growth journey with an ambitious and enthusiastic Solutions team.

We expect you to:

  • Have a passion for qualitative research. You feel at home in designing, conducting, and analyzing qualitative data

  • You know how to interact with and explain research methodologies to others. You can easily explain why qualitative research is beneficial to a company.

  • You are structured in your work, and you are not afraid to try something new

  •  You have a go-do attitude, and you are not afraid to own up to and learn from your own mistakes

  • Fluent in speaking and writing English.

What we Offer

  • A product where we truly help our customers get meaningful and valuable insights from their customers

  • A young, vibrant, and international work environment with 10+ nationalities

  • A scale-up company with the ambition and potential to become a global leader

  • Personal learning and development. We want to set the groundwork to skyrocket your career. Therefore, you’re going to have plenty of opportunities to attend online and live classes and events to beef up your skillset

  • Competitive compensation plans along with pension and performance bonus schemes

  • A newly renovated pet-friendly office in the heart of Copenhagen, with a stunning waterfront view, relaxation areas, free daily energisers, vitamin shots, snacks, drinks, and a healthy and flexible lunch

  • A flexible work schedule with opportunities to work from home

  • Annual company retreats and lots of Friday bar events. We work hard, we party hard

  • A full-time position at Langebrogade 4, 1411 Copenhagen starting from 01/08 or 01/09.

...and of course, a great team spirit!

How do I apply?

Please submit your resumé and answer our three practical questions. We will get back to you as soon as possible with information about a potential next step.

All the best,


Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

Healthcare insurance
Healthcare insurance

Break a leg! Seriously, we got you covered in our company healthcare plan.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

See all 13 benefits

Working at
Sonar (formerly UserTribe)

We make the world more customer centric We give anyone the opportunity to engage with, be empowered by and make impactful business decisions from human perspectives These human perspectives help you to empathize with and understand the needs of as well as experiences from the customers perspective. By this Sonar enables you to create better product, marketing and digital experiences, shortens time to market and empowers your company to be truly customer centric.

Read more about Sonar (formerly UserTribe)

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