Location: Malmö, Sweden
We are looking for an experienced SEO & Content Marketing Manager to grow Your.Rentals organically through producing value-added content to create demand and engage customers.
At Your.Rentals, you will have the freedom to propose new ideas, create content in various formats, and set up campaigns in real to attract and excite our target audience. You will also be a core member in our world class marketing team, working and learning from each other every day. Together we drive quality traffic and create demand for our software.
Does it sound like you? If yes, check out the details and apply today!
Be responsible for growing the organic traffic and conversions
Develop a long-term content plan that synergizes with our paid channel
Own and maintain the content calendar
Create content that addresses needs from TOFU to BOFU
Build, maintain and manage a network of content writers (freelancers or interns) and translators
Promote content via social media including Facebook, Instagram, Twitter and LinkedIn
Track and analyze the performance of this channel, with the ultimate goal of improving our brand awareness and driving quality traffic and conversions to https://your.rentals
Inbound marketing materials
Generate sound ideas for inbound marketing campaigns
Create and produce the relevant content, for example, landing pages, quizzes, games, calculators and etc, to generate quality leads
Able to understand (or even to find out by yourself) the product/features' unique selling points based on a good understanding of different customer segments
Translate the unique selling points into text or video to convert prospects to customers
Familiar with A/B test and able to provide input from a content perspective
Produce a step-to-step guide for users to use our features based on new features launches and ad-hoc requests from our CS team
Review and enhance our existing help articles in terms of text or video
Native English speakers - able to write and curate content with conversion in mind. Additional European languages are a plus.
Good knowledge of SEO and experience with tools like Ahrefs or SEMrush, Search Console.
Familiar with social media. SMM experience is a plus.
Skilful in producing multi-channel content e.g. textual content in both short and long-form, infographics, banners, videos.
Experienced in WordPress, Google Analytics, Hubspot, basics of HTML/CSS.
3+ years of experience in content marketing
Experience with B2B SaaS is a plus
Creative in ideas
Organized in project management
Analytical at result measurement
You’ll be joining a team of motivated people in a scale-up. We’re located in Malmö and Hanoi. In a flat organisation, you will report directly to the Head of Marketing and closely work with our growing marketing team.
Our company is the first performance-based SaaS provider of software for alternative accommodation property managers (vacation rentals, apartment rentals, b&b’s etc). Our users pay no setup or monthly fees for using our software – we earn money on fees charged per booking processed. With more than 23,000 registered users and distribution agreements with leading accommodation providers such as Airbnb, Expedia, VRBO, TripAdvisor and Booking.com, the company is on a strong growth curve.
We’re an international company with team members around the world who work together every day. We’ve invested a lot into our work processes, tools, culture and methods to make our international business work. At Your.Rentals, you’ll have ownership and freedom within your area of expertise, in an environment where great ideas are quickly implemented into the product and our processes.
Read more at www.your.rentals
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
Peckish after lunch? We got your back with soft drinks, treats and fruit.
Kids are the future, go spend time with them.