SEO & Content Marketing Manager

Salary Competitive

Location: Malmö, Sweden

We are looking for an experienced SEO & Content Marketing Manager to grow Your.Rentals organically through producing value-added content to create demand and engage customers.

At Your.Rentals, you will have the freedom to propose new ideas, create content in various formats, and set up campaigns in real to attract and excite our target audience. You will also be a core member in our world class marketing team, working and learning from each other every day. Together we drive quality traffic and create demand for our software.

Does it sound like you? If yes, check out the details and apply today!

 

What you will do:

SEO content

  • Be responsible for growing the organic traffic and conversions

  • Develop a long-term content plan that synergizes with our paid channel

  • Own and maintain the content calendar

  • Create content that addresses needs from TOFU to BOFU

  • Build, maintain and manage a network of content writers (freelancers or interns) and translators

  • Promote content via social media including Facebook, Instagram, Twitter and LinkedIn

  • Track and analyze the performance of this channel, with the ultimate goal of improving our brand awareness and driving quality traffic and conversions to https://your.rentals

Inbound marketing materials

  • Generate sound ideas for inbound marketing campaigns

  • Create and produce the relevant content, for example, landing pages, quizzes, games, calculators and etc, to generate quality leads

Landing pages

  • Able to understand (or even to find out by yourself) the product/features' unique selling points based on a good understanding of different customer segments

  • Translate the unique selling points into text or video to convert prospects to customers

  • Familiar with A/B test and able to provide input from a content perspective

Help articles

  • Produce a step-to-step guide for users to use our features based on new features launches and ad-hoc requests from our CS team

  • Review and enhance our existing help articles in terms of text or video



Who you are:

  • Native English speakers - able to write and curate content with conversion in mind. Additional European languages are a plus.

  • Good knowledge of SEO and experience with tools like Ahrefs or SEMrush, Search Console.

  • Familiar with social media. SMM experience is a plus.

  • Skilful in producing multi-channel content e.g. textual content in both short and long-form, infographics, banners, videos.

  • Experienced in WordPress, Google Analytics, Hubspot, basics of HTML/CSS.

 

Experience

  • 3+ years of experience in content marketing

  • Experience with B2B SaaS is a plus

 

Personal trait

  • Self-starter

  • Team player

  • Creative in ideas

  • Organized in project management

  • Analytical at result measurement



About Your.Rentals

You’ll be joining a team of motivated people in a scale-up. We’re located in Malmö and Hanoi. In a flat organisation, you will report directly to the Head of Marketing and closely work with our growing marketing team.

Our company is the first performance-based SaaS provider of software for alternative accommodation property managers (vacation rentals, apartment rentals, b&b’s etc). Our users pay no setup or monthly fees for using our software – we earn money on fees charged per booking processed. With more than 23,000 registered users and distribution agreements with leading accommodation providers such as Airbnb, Expedia, VRBO, TripAdvisor and Booking.com, the company is on a strong growth curve.

We’re an international company with team members around the world who work together every day. We’ve invested a lot into our work processes, tools, culture and methods to make our international business work. At Your.Rentals, you’ll have ownership and freedom within your area of expertise, in an environment where great ideas are quickly implemented into the product and our processes.

Read more at www.your.rentals

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Maternity / paternity leave
Maternity / paternity leave

Kids are the future, go spend time with them.

See all 7 benefits

Working at
Your.Rentals

Your.Rentals is the first performance-based SaaS for alternative accommodation property managers (vacation rentals, apartment rentals, b&b’s etc). With more than 24,000 registered users and distribution with leading sites such as Airbnb, Booking.com, HomeAway and TripAdvisor, the company is on a strong growth curve. At Your.Rentals, you’ll have ownership and freedom within your area of expertise, in an environment where great ideas are quickly implemented into the product and our processes.

Read more about Your.Rentals

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