Senior Manager of Sales Development

Salary Competitive

Who are we?

Penneo is a fast-growing RegTech (Regulatory Technology) SaaS company headquartered in Copenhagen, Denmark. We effectively assist customers in industries like accounting, legal, and finance, enabling them to organize and automate their business-critical processes in a compliant, secure, and effortless way.

Following a successful IPO in 2020 and the listing on Nasdaq Copenhagen Main Market in April 2022 we are now more than ever, in a position to execute on our strategy for European expansion. We are not only looking for new employees, we are looking to form new long-term relationships with people who resonate with our culture and values.

We now have the opportunity to look for a Senior Manager of Sales Development to join our awesome and growing team. We're on a mission to scale our operations and maximize value to our existing and future customers.

Who are we looking for?

As our new Senior Manager of Sales Development you will ensure high performance  of your team of Sales Development Representatives (SDR), leading them to achieving their monthly target.

The position is full-time and you will report to the VP of Commercial Operations, Mads.

What would be your responsibilities?

We foresee the following responsibilities, but you’ll have the opportunity and freedom to influence and define it with us:

  • Selecting leads together with Sales Operations based on ICPs and data.

  • Run the approved prospecting playbook and improve messaging, sequences and processes.

  • Hiring and on the job-training of SDRs.

  • Ensure adherence to Prospecting Playbook and adjust if necessary.

What makes you a great match?

We believe that the following traits and experiences are important for becoming successful in this role, and it is the basis upon which we assess candidates. However, we acknowledge that talent takes many forms and we would still like to hear from you, even if you don't think you match all the points below.

We expect you to:

  • Had experience working as BDR /SDR manager in a SaaS-company.

  • Like to lead by example - you’re willing to book your own meetings to show how it’s done and get feedback on your pitch and processes.

  • Have a growth mindset by heart and continuously seek improvement of processes within the team.

  • Coach and grow your team members to achieve their targets and to be successful. 

  • Like connecting with people and to talk with prospects to start new exciting opportunities and to improve the sales process and messaging.

  • Continuously improve the prospecting process by testing new things in alignment with Sales Excellence.

  • Love to crunch numbers and analyze data, so you know where to focus and execute on it.

  • High sense of urgency in all matters. 


How will this role progress?

It is important to us to be as transparent as even possible and to give you the opportunity to level expectations for the role. We therefore share our impact description in advance, and we would love your thoughts about it in your cover letter.

During the 1st month you will:

  • Meet your new colleagues and understand who is doing what.

  • Get comfortable with the day-to-day operations of the team.

  • Understand the problems Penneo solves for customers.

  • Use the products as a customer.

  • Participate in Penneo’s onboarding program for all new Penneos.

  • Assess and engage in daily work in the sales team to understand what prospects and customers say.

  • Read "Predictable Revenue".

Within 3 months you will:

  • Present your first draft of the prospecting playbook, that you have co-created with the Sales Excellence Manager.

  • Launch and onboard the team to your prospecting playbook.

  • Ensure that the team is hitting their activity targets.

  • Run the daily operations of the team.

  • Read "From Impossible to Inevitable".

Within 6 months you will:

  • Ensure that your team is hitting the monthly target.

  • Promote the first SDR because of good results based on your coaching and training.

  • Be sure that the sales team have closed the first opportunity from the SDR-team.

  • Implement a small change to your first playbook.

Within 12 months:

  • The team’s performance is steadily improving and you have built a repeatable outbound prospecting machine that delivers high ROI.

From this point on you have the opportunity to impact how your Penneo career develops, depending on what you want to achieve.

The Senior Manager Sales Development is instrumental to our ambitious growth aspirations, and we’re eager to learn on the journey with you. It all depends on your capabilities for continuous learning and equally important - your dreams for the future.

By now we hope you’re sitting with a smile on your face, ready to apply and contribute to the Penneo adventure.

About our interview process

We want you to know what to expect. All of our interviews can be conducted remotely, scheduled via email and Google Meet for audio/video calls, if you prefer.

  1. Call with our Talent Acquisition Lead, Teresa (~30m): introduction to the company, mutual initial expectation leveling.

  2. Call with the VP of Commercial Operations, Mads (~45m): Getting to know each other, assessing for mutual fit, introduction to the impact and goals for the position.

  3. Collaboration round (~1h): Together with the two members  you will discuss your approach to a problem scenario to assess collaboration fit and ways of working.

  4. The practicalities (~45m): Closing talks VP of Commercial Operations, Mads agreeing about compensation, starting date, and all other practical details.

Best of success with your application!

Please note that we are screening and interviewing on an ongoing basis. If you are interested in any of our roles, please do not hesitate to submit your application.

Penneo is an equal opportunity employer. All aspects of employment, hiring and promoting are based on merit and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.


Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 17 benefits

Working at

Who's Penneo? Before telling you who we are and what we do, let us say that the most important asset at Penneo is our PEOPLE. Our workplace culture is open, inclusive, respectful and driven by the mindset that we are all one big family and we should treat each other as such. For that reason, we are not simply looking for new employees, we are looking to form new long-term relationships with people that can resonate with our values. These include vulnerability, responsibility, transparency, alignment, agility, bravery and unity. Penneo strives to make work fun and succeed in our people waking up in the morning and being excited about coming to the office, which is why we want all Penneos to work for a mission, not for a workplace. Our mission is to help businesses manage and automate their digital document and signing workflows in a fast, streamlined and effortless way, while at the same time allow them to be fully compliant and secure, thus tackling today’s compliance and security challenges. In addition, we want to contribute to building a more environmentally friendly world, by making businesses go paperless! Starting back in 2014, Penneo is now a hyper growth SaaS company of almost 100 colleagues and growing, working with more than 2000 customers in the Nordic, DACH and Benelux Region. Already we work with companies such as Deloitte, KPMG, EY, PwC and our client base is rapidly expanding!

Read more about Penneo

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