Trail is redefining the future of gaming by bringing the best mobile games to the web.

WHY?

Mobile gaming is a massive industry filled with hundreds of thousands of titles in dozens of genres. Game discovery is a nightmare and requires publishers to make huge advertising spends to gain visibility. Thousands of amazing mobile titles have no reasonable way to cut through the noise. Trail’s porting and publishing solution allows mobile developers to easily release their titles on browsers, opening massive new audiences who want high quality games available with a single click.

WE’RE DIFFERENT.

Think of us as an app store for browsers. But with no downloads. No installs. No paywalls.

We’ve stripped away all the barriers so players can simply launch a game and play. It’s as simple as that.

We aren’t an emulation environment, and we aren’t a cloud streaming solution. Our platform is a completely new solution that maximizes performance while minimizing external dependencies. We work directly with developers who port their titles to the Trail platform also enables cross-play with the original mobile game.

THE JOB.

As Head of Marketing, you will be the first employee in the company dedicated exclusively to marketing strategy and implementation. Reporting directly to the CCO, this role will require a marketing generalist who can fill many roles that will eventually be filled by specialists as we expand later in 2022. The list of desired experience is long, so don’t worry if you haven’t done everything on the list. We are looking for a marketing specialist who is passionate about gaming and can bring as much expertise as possible, while being open about learning the rest as we grow.

To start, the Head of Marketing will manage five main areas: communications, events, digital, brand and content. The heavy lifting early on will focus on a new web site, social media, inbound content, advertising and SEO/SEM. But this role will also be expected to contribute strategically working with the CCO to refine positioning for both B2B customers and our B2C player community. This is a great opportunity for someone to come in at the ground level and build a scalable framework that will support a fully staffed Corporate Marketing team in the next 24 months.

WHAT YOU’LL DO.

• Communication: own corporate positioning and ensure consistency in all digital materials

• Digital: coordinate website creation/updates, own SEO/analytics, and manage 3rd party creative resources

• Content: own the content calendar for ongoing website and inbound content

• Events: manage event calendar and coordinate industry event participation opportunities

• Brand: maintain all brand resources including press kits, internal brand book, and digital brand assets

• PR: work with 3rd party PR resources on relevant industry announcements

• Growth: drive B2B marketing initiatives (now) and B2C player acquisition (2H 2022)

WHAT YOU’LL NEED.

• 3-5 years experience in a Marketing management position, with 7+ years total experience

• Demonstrated examples of developing scalable marketing practices from the ground up

• Examples of previous branding and positioning efforts you led or participated in

• Experience owning and driving written and creative content production

• Deep understanding of modern SEO and paid advertising strategies

• Experience driving or participating in website development efforts

• History in the gaming industry - mobile and/or web gaming is highly desired

• Knowledge of automated and programmatic marketing tools (Hubspot, Adwords, etc)

• Knowledge of social media platform strategies (Twitch, YouTube, LI, TT, IG, Twitter, FB, etc)

• Having both B2B and B2C experience is a huge plus