Sales Development Representative

Salary Competitive

Who are we?

Penneo is a fast-growing RegTech (Regulatory Technology) SaaS company with headquarter in Copenhagen, Denmark. We effectively assist customers in industries like accounting, legal, and finance, enabling them to organize and automate their business-critical processes in a compliant, secure, and effortless way. 

Following a successful IPO in 2020 and the listing on Nasdaq Copenhagen Main Market in April 2022 we are now, more than ever, in a position to execute on our strategy for European expansion. We are not only looking for new employees, we are looking to form new long-term relationships with people who resonate with our culture and values.

We now have the opportunity to look for a Sales Development Representative (SDR) to join our awesome and growing team. We're on a mission to scale our operations and maximize value to our existing and future customers.

Who are we looking for?

As our new SDR, your main goal will be to reach out to prospects within our Ideal Customer Profile (ICP) across different channels, such as phone, email and LinkedIn. 

This is an extremely proactive position that demands grit and resilience. You have to love and finding fun in the hunting of prospects.

What would be your responsibilities?

We foresee the following responsibilities, but you’ll have the opportunity and freedom to influence and define it with us.

  • Contact Ideal Customer Profile (ICP) across different channels, such as phone, email and LinkedIn
  • Book qualified meetings with prospects within our ICPs
  • Use Salesforce to create opportunities and update them with notes so you set up KAMs for success
  • Understand the industries you work with and the messaging you need to apply to the conversations
  • Report results to the Senior Manager of Sales Development.

What makes you a great match?

We perceive this as an entry level opportunity, which means we are ready to teach you everything you need. What we need is a learning attitude and desire to make things happen. 

Thus, to succeed in this role, we expect you to:

  • Near-native oral and written communication in one Scandinavian language
  • Master oral and written communication in English
  • Show up with a willingness to learn and have the drive for building up something new
  • Love talking with people and establishing new relationships
  • Have interest in continuously improving the way you approach people to increase the results.

Useful, but not essential:

  • Experience from a SaaS or Scale Up-environment.

How will this role progress?

It is important to us to be as transparent as even possible and to give you the opportunity to level expectations for the role. We therefore share our impact description in advance, and we would love your thoughts about it in your cover letter.

During the 1st month you will:

  • Meet your new colleagues and understand who is doing what
  • Get comfortable with the day-to-day operations of your job
  • Participate in Penneo’s onboarding program for all new Penneos
  • Understand the problems Penneo solves for customers
  • Use our product(s) as a customer
  • Assess and engage in the Sales Onboarding Program facilitated by our Sales Excellence Manager
  • Understand how the Sales Playbook works within your area
  • Have started to do outreach and have booked the first couple of meetings within 1 of our ICPs.

Within 3 months you will:

  • Have finished our Sales Onboarding Program
  • Feel comfortable pitching and be able to book up to 15-20 qualified meetings per month
  • Book meetings within more of our ICPs. 

Within 6 months you will:

  • Be up and running and hit your targets on a monthly basis with 20 qualified meetings. You have also seen that the first opportunities you have created are being closed.
  • The natural career progression at the end of the first 6 months, assuming that you have demonstrated a solid track record and are willing to take on more responsibility, is to transition into a Senior Sales Development Representative role and potentially work towards expanding our target base to other markets.

Within 12 months:

  • You should expect that a good track record can land you the role as a Growth Manager or a Sales Executive in our Sales team followed by higher targets and even more responsibility.

From this point on you have the opportunity to impact how your Penneo career develops, depending on what you want to achieve. 

Our SDRs are instrumental to our ambitious growth aspirations, and this is an entry role that can give you the opportunity to climb the sales career ladder.  

It all depends on your capabilities for continuous learning and equally important - your dreams for the future. Many of your colleagues have already done it and they will share their journey from SDR to Key Account Manager with you.

By now we hope you’re sitting with a smile on your face, ready to apply and contribute to the Penneo adventure.

About our interview process

We want you to know what to expect. All of our interviews can be conducted remotely, scheduled via email and Google Meet for audio/video calls, if you prefer.

  1. Call with our Talent Acquisition Lead, Teresa (~30m): introduction to the company, mutual initial expectation leveling.
  2. Call with our VP Commercial Operations, Mads (~45m): Getting to know each other, assessing for mutual fit, introduction to the impact and goals for the position
  3. Collaboration round (~1h): Together with two colleagues you will discuss your approach to a problem scenario to assess collaboration fit and ways of working.
  4. The practicalities (~45m): Closing talk with our VP Commercial Operations, Mads  agreeing about compensation, starting date, and all other practical details.

Best of success with your application!

Penneo is an equal opportunity employer. All aspects of employment, hiring and promoting are based on merit and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.

Please also note that we are screening and interviewing on an ongoing basis. If you are interested in any of our roles do not hesitate, send your application.


Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 17 benefits

Working at

Who's Penneo? Before telling you who we are and what we do, let us say that the most important asset at Penneo is our PEOPLE. Our workplace culture is open, inclusive, respectful and driven by the mindset that we are all one big family and we should treat each other as such. For that reason, we are not simply looking for new employees, we are looking to form new long-term relationships with people that can resonate with our values. These include vulnerability, responsibility, transparency, alignment, agility, bravery and unity. Penneo strives to make work fun and succeed in our people waking up in the morning and being excited about coming to the office, which is why we want all Penneos to work for a mission, not for a workplace. Our mission is to help businesses manage and automate their digital document and signing workflows in a fast, streamlined and effortless way, while at the same time allow them to be fully compliant and secure, thus tackling today’s compliance and security challenges. In addition, we want to contribute to building a more environmentally friendly world, by making businesses go paperless! Starting back in 2014, Penneo is now a hyper growth SaaS company of almost 100 colleagues and growing, working with more than 2000 customers in the Nordic, DACH and Benelux Region. Already we work with companies such as Deloitte, KPMG, EY, PwC and our client base is rapidly expanding!

Read more about Penneo

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