Launch Manager, Germany

Salary Competitive

Do you thrive with responsibility and want to create impact? Have you previously successfully launched a product or service in a new market and are you itching to do it again? And would you enjoy building relations with enthusiastic summer house owners?

Founded in February 2021 by seven ex-Airbnb colleagues, Landfolk is an online marketplace for summer houses and one of Denmark's most ambitious startups. Based in Aarhus, our mission is to help people get out of town. Closer to nature and each other. We handpick premium summer houses with focus on aesthetics, quality, scenic locations and personality and put a lot of effort into building a committed and inspiring community of proud hosts and summer house enthusiasts.

As we grow our team, we are looking for someone who will launch and lead our supply expansion efforts in Northern Germany. If you love summer house life, even better.


What your days and responsibilities would look like

  • Reach out to our very first German summer house owners and onboard them by tuning into their interests, concerns and questions while conveying Landfolk values and conditions

  • Utilize your local knowledge of Northern Germany to ensure an optimal GTM strategy and adjust our existing onboarding processes to cater to German culture and legislation

  • Experiment with different lead generation tactics to identify large volumes of on-brand summer houses in specific geographies, e.g. Schleswig-Holstein, Mecklenburg-Vorpommern and Niedersachsen

  • Recruit, hire and train a local supply team within the first 6 months to scale supply acquisition through customer relationship management

  • Ensure documentation of all new supply experiments, projects, tests and optimizations

  • Explore German business development opportunities such as sponsorships, partnerships, co-promotions and PR opportunities

Who you will be working with

You will have an open invitation to spend time at our Aarhus office while also receiving continuous support from multiple team members working with supply acquisition in a Danish context. As a representative of Landfolk, you will also gain a deep understanding of our history, brand, value proposition and culture. You will report to our Head of Supply & Community, Cathrine K. Reimann, who will also spend time locally with you.

What you will bring to the role

  • 3+ years of experience in account management, sales and/or new markets

  • Experience with GTM strategies and working independently

  • Experience working in a B2C context and understanding the balance between supply and demand on a curated marketplace

  • Understand that community is an important differentiator and you should feel that it is hugely rewarding to work with

  • Native German language skills and deep understanding of German culture and traditions, as you will be building relationships with German summer house owners

Personal skills

  • Speed, resourcefulness, leadership and a go-getter attitude. You'll have your fingerprints all over the operations for our German market activities and will play a direct role in the launch success

  • Proven to be self-motivated, self-directed, and eager to take ownership of tasks to ensure solution

  • Strong interpersonal skills. Ability to build relationships with summer house owners, able to lead a team and manage employees

  • Valid driver's license

Why should you choose to work at Landfolk?

We know it’s important where you spend your time. Joining Landfolk will mean playing an important part in forming a startup with very big ambitions and a value based approach - we are all whole humans working together and also have a life outside of work. You will also work closely together with a 30 person team of talented people with backgrounds from Airbnb and the startup environment in Denmark. Specializations in tech development, business, design, community and communication - everyone is more than happy to share knowledge and experiences.


The practical

We’re looking for the right person to join our team as soon as possible and preferably no later than August. The position is full-time and you will work remotely (meaning you’re always welcome but not required to work from the Aarhus office) and ideally you reside in Hamburg, Kiel or surrounding areas. Send your CV and a short 60 second video as soon as possible, interviews will be held on an ongoing basis.

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

See all 15 benefits

Working at
Landfolk

Landfolk er en nystartet digital markedsplads for sommerhuse, der sætter en helt ny standard i branchen. Vi adskiller os væsentligt fra andre aktører ved at være digital first og ved at håndplukke sommerhuse, hvor æstetik, kvalitet og personlighed er i højsædet. Vi lægger samtidig stor vægt på at bygge et inspirerende fællesskab op af stolte sommerhusejere og glade gæster, der elsker sommerhuslivet. I vores fællesskab af ligesindede har vi en drøm om at komme væk og ud. Tættere på naturen og hinanden. Om at kunne trække tiden ud. I en uge eller en weekend. Finde lidt stilhed. Lidt nærhed. Lidt ro og masser af grin og gode minder. Det er rødvin, gåture og en lur foran brændeovnen. Vær med næsten helt fra start og sæt dit fingeraftryk på en startup med kæmpestore ambitioner, hvor der allerede er et hold af meget engagerede folk med både tekniske, forretnings-, design-, community- og kommunikationskompetencer.

Read more about Landfolk

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