Growth Manager

Salary Competitive

Your new role?

Landfolk is building a global hospitality brand with curated premium summer houses, driven by world-class technology.

To build and drive our growth engine we need someone to lead our efforts. You will help develop and execute our growth marketing strategy as part of our Demand team.

You will be in charge of establishing leadgen and lifecycle marketing programs as well as making sure we get the most out of our efforts in paid media and marketing automation, both on the host (supply) and guest (demand) side. You will also have full responsibility for improving engagement and conversion rates throughout our marketing funnel.

As our Growth Manager, you will work closely with our teams in Supply, Brand & Marketing, Product and Customer Care in order to meet our targets on host signups, bookings and GBV (gross booking value).


So what will you be doing?

Grow supply and demand through our platform, by:

  • Establishing and developing lead generation and lead nurturing programs
    Identifying future growth opportunities and being responsible for testing growth tactics as well as building new growth programs like referral, affiliate marketing, incentive campaigns and partnerships
  • Supporting and accelerating our community and content marketing led growth through performance marketing and search
  • Participating in the planning of brand awareness and marketing campaigns (lead by our Head of brand & content)
  • Establishing and managing relationships with agencies and external marketing partners that can help us grow
  • Defining and prioritizing objectives and KPIs for our performance activities and conversion funnel, sharing insights and reporting on performance to management


Who are you?

You have a strategic and analytical mindset, but love being hands-on with a wide range of analytics, marketing and automation tools. For you, no stone is left unturned and you love experimenting and testing things out - because what if a small change could be the entire difference.

You have a strong can-do attitude and the ability to set the direction of visions and tasks. You are not afraid to speak up and you are good at making things happen. You can act and react to requests, but you can also scope and conceptualize what needs to be done and you also like to get your hands dirty and be part of the execution process.

You are a strong communicator and know how to establish and maintain good relationships - both internally and externally. Internally, you will be in close contact with a lot of different people and departments, because you know that teamwork makes the dream work and that you cannot succeed without a little help from your friends. Specifically, you will collaborate with the Marketing team, Product team, Data team, Design team, and probably even more depending on the task at hand.


What we are looking for

  • Our mindset is definitely skills and practical experience over education, but you might have a Master’s Degree in Business, Marketing, Communications or something down that alley.
  • You have +5 years of experience preferably from a B2C tech/SaaS/marketplace startup environment, app company or similar.
  • You have a strategic and analytical mindset and also describe yourself as a hands-on marketer and you enjoy executing on your own strategy.
  • You are an experienced digital marketer, but you understand the power of branding and traditional marketing.
  • Your toolbox is filled with experience within engagement planning and executing performance marketing e.g. on paid search and paid social.
  • You speak English and preferably a Nordic language as well. German is great as well :)


What’s in it for you?

  • You will play an important part in forming a startup with very big ambitions and a value based approach - we are all whole humans working together and also have a life outside of work
  • We embrace a flexible work life through hybrid work where everyone can split their time between working in our great office in the heart of Aarhus and working from home.
  • You will work closely together with a 30 person team of talented people with backgrounds from Airbnb and the startup environment in Denmark. Very experienced people in tech development, business, design, community and communication - everyone is more than happy to share knowledge and experiences
  • You will become part of a great work place where we cherish having fun together and enjoy wonderful facilities such as our own rooftop terrace, lunch prepared by a chef, on-premises fitness and lots of social activities and Friday bars. We also do offsites (at Landfolk summerhouses, of course) and encourage all employees to spend time off in a Landfolk summer house as a perk.

Send your application as soon as possible - we're growing fast and need your expertise! We will have conversations on an ongoing basis.

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

See all 15 benefits

Working at

Landfolk er en nystartet digital markedsplads for sommerhuse, der sætter en helt ny standard i branchen. Vi adskiller os væsentligt fra andre aktører ved at være digital first og ved at håndplukke sommerhuse, hvor æstetik, kvalitet og personlighed er i højsædet. Vi lægger samtidig stor vægt på at bygge et inspirerende fællesskab op af stolte sommerhusejere og glade gæster, der elsker sommerhuslivet. I vores fællesskab af ligesindede har vi en drøm om at komme væk og ud. Tættere på naturen og hinanden. Om at kunne trække tiden ud. I en uge eller en weekend. Finde lidt stilhed. Lidt nærhed. Lidt ro og masser af grin og gode minder. Det er rødvin, gåture og en lur foran brændeovnen. Vær med næsten helt fra start og sæt dit fingeraftryk på en startup med kæmpestore ambitioner, hvor der allerede er et hold af meget engagerede folk med både tekniske, forretnings-, design-, community- og kommunikationskompetencer.

Read more about Landfolk

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