CRM Specialist / Marketing Automation Manager

Salary Competitive

As a CRM Specialist at Bower, your role will be across all markets and will focus on the design, implementation, and support of the CRM strategy. The CRM specialist we are looking for should be skilled in marketing as well as in the IT field.

Your main responsibility will be to design, produce and deliver a range of timely campaigns to increase customer loyalty, retention and referrals. In addition, the overall CRM objective is to be responsible for analysis, and interpretation of data to provide insights and support strategic business decisions.

Job responsibilities

  • Working closely with the Growth & Marketing team to deliver the overall strategy.
  • Collaborate with IT on defining the capabilities and driving the implementation of the required CRM infrastructure.
  • Plan and deliver CRM strategies across the organisation to retain existing customers, increasing brand loyalty, and expanding Bower’s brand value.
  • Continuously improve campaigns in order to engage, retain and reactivate customers based on the user data.
  • Create testing plans in order to maximize engagement & ROI.
  • Make sure the customer database is correctly segmented in order to targeted marketing activities.
  • Develop the CRM strategy. End to end management from creation, testing and execution.
  • Build and execute automated CRM strategies across email, push and in-app notifications, to reduce manual effort.
  • Coordinate all campaign related activities with responsible stakeholders, e.g. campaign planning, content, creatives, localization and campaign evaluation.
  • Monitor, analyze, and make recommendations on CRM initiatives to stakeholders.
  • Implement retention campaigns, from conceptualization to analysis. This will include idea generation, proposal preparation, overseeing the production process, and execution.
  • Ensure the CRM system provides an effective referral funnel.
  • Constantly follow sector and Bower specific user behavior and marketing trends the business should respond to and prepare short recaps for the stakeholders.

Our expectations

  • You have some years experience working within CRM from a tech, eCommerce or similar industry.
  • Hands-on experience with CRM & campaign management tools such as Braze, Salesforce, Clevertap or Leanplum. (We use Braze.)
  • Experience at setting up & executing automated lifecycle campaigns or bulk campaigns.
  • Proven experience working across multiple business units with a variety of stakeholders.
  • Strong analytical skills and confident working with data, able to build simple dashboards.
  • Attention to detail, to manage the integrity of the CRM data.
  • Experience in creating communication plans for different marketing channels.
  • Eager to learn and you thrive in a dynamic, constantly changing environment.
  • A team player and passionate about CRM.
  • Organizational skills that will help to juggle competing demands between marketing, sales, customers, and management
  • Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.

Next steps

If you are excited about working with the nicest of people, in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and let’s get the conversation going!

What you’ll get by joining us:

  • Opportunity to be part of building something exceptional, in an international and diverse environment.
  • Lots of learning and growth in a globally scaling tech company.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 11 benefits

Working at

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. Our mission is to reduce the number of packaging that ends up as trash in nature and increase recycling rates by giving all packaging a value in monetary terms – ”pant” – just like with PET bottles and cans in Sweden. That’s why we’ve developed a world-unique mobile app that rewards recycling of all consumer packaging at regular recycling bins. We are first-movers with global customers such as Procter & Gamble, Unilever and Mondelez, currently operating in Sweden and in USA. We have a revolutionarily scalable business model where the only thing we need to do to scale up to other markets is to pinpoint the GPS coordinates of already existing recycling stations. In cases where we lack this data, consumers upload the stations themselves. We've been on the top lists of both App Store and Google Play in Sweden since we launched in August 2019. Bower is an award-winning startup: - Winners of Norrsken People’s Choice Award 2019 - Winners of Carnegie’s prize Future Entrepreneurs 2019 - Winners of PwC’s prize Social Entrepreneurs of the Year 2018 - Winners of Nordea’s Largest Impact Within 5 Years Check out our rebranding film to get a feel for us:

Read more about Bower

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