Do you thrive with responsibility and do you want to be part of a growing international success? Can you see yourself drive all marketing activities in the German speaking countries and do you have a passion for digital marketing and e-commerce? 

Then we have the perfect opportunity for a native-speaking German, who will be given the keys to the German speaking markets, working out of our beautiful offices in Christianshavn, Copenhagen. 

The Role

We are looking for a Digital Marketing Manager to take up the responsibility for primarily the German market, but also to cover Austria & Switzerland, who can grow our presence and sales in these countries. 

Other than the responsibilities, a big part of the job is realizing the potential of the German markets, and coming up with new ideas to create brand awareness and accelerate sales. 

Therefore you must be driven by a high level of responsibility, and we expect you to set the ambitions high. 

The responsibilities:

• Responsible for driving growth and presence in Germany, Austria & Switzerland. 

• Responsible for maintaining and developing all marketing activities in these markets. 

• Handling and optimizing our acquisition and retention on the following channels: Influencers, Paid Social, Affiliate, Partnerships, SEM, SEO, referral & E-mail marketing automation, A/B Split tests on webshop optimization, etc. 

• Responsible for securing documentation for all local marketing experiments and tests. 

• Localize, build and constantly improve our marketing and customer journey

• Take ownership of the German webshop (Shopify)

• Continued development of the proper framework for measuring, reporting and optimization of your marketing funnel. 

• Leadership responsible for a Digital Marketing Assistant (part-time employee)

  
  

Who are we looking for? 

• We are looking for a passionate individual, who has experience with e-commerce and digital marketing. Someone who thrives with having a huge responsibility and a natural motivation for creating results. 

• Technical skills and hands-on experience with a CMS system, as well as digital savvy in general. 

• A versatile e-commerce and digital marketing professional with experience within influencer marketing, E-mail marketing, A/B testing, Google Analytics & Google Ads.

• Ability to work in a structured manner, with a flair and drive for data & analytics. 

• Native German with excellent communication skills as well as fluency in English. 

• Experience from a consumer brand, either in-house or agency would be an advantage. Extra points for beauty. 

  
  

Values we like to see

To become a success and thrive in Hairlust, we would like you to agree with the following values: 

Teamwork

At Hairlust, we do not compete against each other, we help each other grow. Success is something we celebrate together! Therefore it is of utmost importance that you are a teamplayer, and that you are able to help your teammates from other countries, so everyone wins! In turn, you will have a wide range of colleagues eager to help you be a success as well. And when we achieve that success (and we do) - we celebrate and we celebrate together! 

Enterprising

For you to succeed in this role, it is crucial that you take initiative and bring new ideas to the table, as well as have the determination to follow through on it. Being naturally curious will help you in this role and in the company as well. We grow by experimenting and exploring your curiosity. 

Respect

We expect you to act with respect in everything you do. We show respect to our customers, as well as our colleagues. We show respect for a difference of opinion, because that can lead to growth and innovation. 

Who are we?

We are a Danish-based beauty brand with offices in the heart of Copenhagen with 25 international and dedicated team members. We introduce a new generation of cosmetics and beauty products for the picky customer. Since HairLust was founded in 2017, the business has grown each quarter, won multiple beauty awards, expanded into 10 local markets, developed 40 products, had more than 200.000 customers and the list goes on. Today, we have 10.000-15.000 monthly orders and more than 500.000 monthly unique visitors. We're on an exciting journey and we want you in!

Interested?

If you are interested in this position, please apply with your resume and application in one pdf document, extra points for a personal note explaining why you are motivated for this position in the checkbox on the Hub.