Partner Channel Account Executive

Salary Competitive

Build and develop Partners 

Building and delivering great customer experiences is an increasing focus for companies across all industries and at Sonar our research platform helps companies scale how they can innovate, build and test their ideas, concepts, solutions and products with the customers.

To scale our global expansion even further we are increasing our focus on collaboration with partners who uses the Sonar platform to bring customer insights into their client deliveries. We are therefore looking for an ambitious Account Executive to join our team and take lead on engaging with new potential partners and grow and develop our partner setup.

We are working with partners like Accenture, Implement, Sunrise, S360, etc. and are looking to scale the Partner Channel significantly


Your mission & role

As an Account Executive within the Partner channel, your role is to enable partners to integrate qualitative insights into their offering so they can build better solutions and services for their clients and increase their revenue potential. 

This is done by helping understand the partners’ challenges and how the Sonar platform can create value for their business. 


Your responsibilities

  • Sourcing and contacting potential Agencies/Consultancies and the right decision-makers that can benefit from using the Sonar platform in initially UKI and Scandinavia

  • To carry out phone and web meetings in order to build and maintain a pipeline of opportunities with a focus on new accounts

  • This being a predominately “hunter” focused role, control the sales process and drive leads to closure to win new logos

  • Develop a deep understanding of product capabilities and value proposition in the qualitative research area

  • Meet and exceed both short-term sales goals as well as build consistent long-term sales potential through pipeline generation

  • Being part of building and developing a global and scalable partner setup


What we expect from you

  • Several years of quota carrying sales experience (B2B), ideally with a background in software (SaaS) 

  • Track record in meeting or exceeding sales targets and activities

  • Growth mindset; open to new ideas and learning new methods

  • Strong communication, negotiation and closing skills with the ability to sell at all levels within a company hierarchy

  • You maintain a strong sense of urgency, take initiative, and you’re full of energy

  • Candidates must be fluent in both written and spoken English

  • Being a self-starter, not afraid to engage in new conversations, ability to get stuff done, and reach goals


You will stand out if you 

  • Have experience in the agency/consulting industry 

  • Have experience from working with a partner sales model


What we offer 

  • Join a scale-up company with ambitions to become a global leader: where we build together

  • An international environment with 10+ nationalities

  • Competitive compensation plans with a performance bonus scheme and a pension included

  • An account portfolio with different sizes of companies (from industry leaders to small teams just realizing the value of doing more user research in less time)

  • A fun and caring team that likes to celebrate and create memorable experiences together. 

  • Our office is newly renovated, in the heart of Copenhagen on the waterfront. Daily energizers and vitamin boosts come in the form of morning ginger shots, snacks, a healthy and flexible lunch, and of course a great team spirit. 


We are looking to fill the position as soon as possible and will be interviewing candidates as they come in. The position is located at our head office in Copenhagen.


How do I apply? 

Please submit your application and CV by uploading them here on the site. In addition, to give you an opportunity to experience part of the Sonar platform and to get to know you better we kindly ask you to do a short video interview (~5 min.) via the Sonar platform where you answer some questions about your experiences. It is a think-out-loud interview and you can take it any time you want and you can access the setup for recording via this link:


About Sonar

The vision, business and team you'll be joining are all driven by our five core values.


HUMAN: Human thoughts and feelings are at the heart of everything we do.

DIRECT: We value simplicity and usability. We don’t overcomplicate things.

SMART: We move with the times, learning and adapting constantly.

PURPOSEFUL: We’re clear on the purpose of our product.

ENTHUSIASTIC: We’re not content unless we’re moving forward.


Sonar is a user research platform powered by machine learning. We connect the people who make things with the people who use things, helping global leaders to get closer to their customers. By automating time consuming manual processes such as designing tasks, transcribing, coding, and interpreting data, we enable companies to bring better products and services to market.


For more information or questions please contact us at or phone number 004551925818

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

Healthcare insurance
Healthcare insurance

Break a leg! Seriously, we got you covered in our company healthcare plan.

Central office
Central office

Your local office is your anchor point, thus, we placed it centrally at your convenience.

See all 13 benefits

Working at
Sonar (formerly UserTribe)

We make the world more customer centric We give anyone the opportunity to engage with, be empowered by and make impactful business decisions from human perspectives These human perspectives help you to empathize with and understand the needs of as well as experiences from the customers perspective. By this Sonar enables you to create better product, marketing and digital experiences, shortens time to market and empowers your company to be truly customer centric.

Read more about Sonar (formerly UserTribe)

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