Head of People & Culture

Salary Competitive

Would you like to play a key role in Europe’s leading In-Email Ad Serving SaaS Platform? How about helping one of Scandinavia’s most exciting scale-ups grow internationally? Read on, you may have just found what you’re looking for...

Who are we?

We are Passendo. With our HQ in Denmark, our tech team in Belgrade & sales offices in London and soon New York, we are looking to grow our team from 30'something to many in the next 2 years. We have a genuine passion for in-email Advertising technology. The founding team has more than 50 years of combined experience in digital advertising, with some of the best people in the industry working to innovate and break new ground in the email marketing space.

With a new round of funding and aggressive growth plans, we are now looking for a passionate People & Culture Manager for our international team.


No matter what we do, we are above all a people-driven company. We need someone who can work on the day-to-day operations, as well as create and deliver a compelling People & Culture vision and strategy for the longer term. You’ll report directly to the CEO and will be responsible for Passendo's People & Culture globally. Your Role

A true people person, you'll be the go-to person for all employees and you'll work with Your managers to implement initiatives, guidelines and processes as well as ensure that we are living our culture as one team.


You will be responsible for developing structures and strategies to support the global team and help us on our scale-up endeavour.

People Operations: You will devise a smooth operating process for basic HR Admin activities aligned with the global organisation and liaise with third-party providers. You can advise the management on employment law and make sure we comply with all rules and regulations.

Recruitment: You will partner with hiring managers to find the right people and give candidates great experiences, ensuring compliance with global recruitment processes at any time. You will be responsible for organizing interviews, supporting the offer process and creating the employment contracts.

You will ensure that new joiners receive a full introduction to our culture and values to be successful from day one.

Project management: You will be responsible for driving and implementing global projects and initiatives. But also designing and driving development projects and social initiatives. You like to take lead on things and execute with a fairly high cadence to secure progress.

Learning and People Growth: Design and lead inspiring development and engagement initiatives that champion a high-performance culture that supports our mission and business objectives. Put in place high-impact solutions based on our learning and development plans for the different teams.


  • Ideally, 3-5 years experience in a mid-senior HR-related role across the whole employee life cycle, including experience with Employment Law.

  • Full professional proficiency in English and perhaps Danish.

  • Have a commercial mindset and bring proven problem solving and influencing skills.

  • Are a make-it-happen person who is excited to roll up your sleeves – but you also think about the longer-term business implications and requirements.

  • Are highly organized and can bring structure and clarity to anything.

  • Are a strong project manager capable of leading a project from A to Z

  • Thrive in a job that moves quickly and are extremely comfortable with change.

  • Are a great communicator, who enjoys presenting and can plan and execute trainings.

  • Are a confident G Suite user.

  • Are able to work from our office in Copenhagen / Nørrebro


  • Big ambitions for the future of the company, providing plenty of opportunities for you to develop personally and professionally

  • Fun and outgoing colleagues in a professional and ambitious work environment

  • Hybrid working

  • No micromanagement - it’s your responsibility to achieve your monthly goals

  • Well-integrated CRM to support your workflows and achieve your goals

  • Competitive salary and commission

  • Phone and computer for work

For more information or questions please contact us at ar@passendo.com or phone number 29680833

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Enjoy a free catered lunch with your colleagues, every day.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 8 benefits

Working at

Passendo is the Ad Serving and Native Platform for In-Email Advertising. We serve more than 2 Billion monthly email ad impressions across the largest and most well respected publisher brands in Europe, US and Middle East. Advertisers and Marketers can reach their audiences with native ad formats in email at scale within a programmatic environment - everything like you know from the web, just with much higher engagement rates and purely within a premium environment. Premium Publishers - including Financial Times, Egmont, Berlingske, Bonnier and De Pers Groep - utilise our technology to manage and monetise their newsletter's ad inventory at scale, with new innovative products. We're headquartered in central Copenhagen and with offices in London and Belgrade.

Read more about Passendo

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