THE PULSE OF INNOVATION & ENTREPRENEURSHIP IN THE NORDICS! Since 2013, TechBBQ has worked to support and strengthen the Nordic ecosystem for entrepreneurship and innovation, based on the distinctive Nordic values ​​of openness, inclusion, trust, and meeting each other at eye level. TechBBQ is Scandinavia's largest startup & innovation summit. For more details Check: https://techbbq.dk/

As TechBBQ's new Head of Marketing, you will be responsible for elevating our marketing efforts to the next level for the largest startup summit in Scandinavia! You will own all marketing activities for TechBBQ 2022 and all our projects. This is a great opportunity for a versatile digital marketer to get a big amount of responsibility with their own team, own budget and a high level of freedom.

Head of Marketing responsibilities:

• Responsible for all marketing efforts at TechBBQ.

• Establishing processes that allow marketing department to utilize the content produced by adjacent/other departments of TechBBQ

• Owning and propelling ticket sales and attendee attraction 

• Attracting traffic and conversions to the website - through both newsletters & social media marketing.

• Optimizing existing and creating new marketing and communication channels.

• Coordinating with our external marketing agency when we scale up.

• Facebook advertising, communicating and attracting startups, talents and other stakeholders to apply for different opportunities at TechBBQ.

• Define and improve our market messages and value propositions.

• Updating TechBBQ`s website on a regular basis.

  
  

Need to have:

• 3 plus years of experience with marketing.

• Analytical, structured and committed to a metrics-driven approach.

• An experimental growth mindset, always looking for new ways to improve.

• Experience with digital marketing tools; analytics, email marketing, Facebook ads, SEM and general social media.

  
  

Nice to have:

• Understanding of the investor ecosystem and landscape in the Nordics and Europe.

• Understanding HTML / CSS and other technical frontend frameworks.

• Experience with marketing automation or email marketing.

• Documented high performer with clear goal-setting strategies and achievements.

• You have proven experience with growth and effective marketing plans.

  
  

Our current tech stack:

• Facebook Ads Manager (testing out LinkedIn)

• MailChimp (possibly migrating to ActiveCampaign)

• Webflow (CMS & Website)

• Segment & Zapier

• Salesforce

• Clearbit

• Google Analytics & Facebook Analytics

• Airtable

• Tito (ticketing / registration platform)

• Grip (networking/matchmaking platform)

• Boomset (check-in platform)