Introduction:

Carrot Revolution is looking for a Digital Marketing & Community Manager to join the company. The role may be part-time but ideally the person will join the team full-time in 2022. The job would start asap.

Carrot Revolution is a Helsinki based startup with the mission of opening kitchen doors for kids all over the world. Our gamified app Carrot Kitchen is the world’s first mobile cooking buddy for kids. The app was launched in October 2020 both in App Store and Google Play in Finnish and English. Go check it out! Through cooking with Carrot Kitchen app, kids learn to love and appreciate food, cook healthy meals, make choices that promote their wellbeing as well as the wellbeing of our planet, and enjoy the joy of shared meals together with friends and family. We rely strongly on Finnish pedagogics and Nordic welfare philosophy.

We closed in May a pre-seed funding round so now it’s time to start the exciting growth journey and enter new markets, the first one being the UK by the end of this year.

Now we are looking for a Digital Marketing & Community Manager to build the user base and community in the UK with good project management and marketing skills. Our office is in Helsinki Finland, and you would work from home in this role.

If you share our mission - Happy healthy kids, happy healthy planet - please apply, join a driven and passionate startup team and put your skills and talent into the best possible use.

Job summary:

Through a mix of digital channels and a wide range of activities like influencer campaigns, paid UA campaigns, partnerships and Carrot Kitchen’s own digital channels, in this role you would focus on building brand awareness, growing the user base and creating community engagement and retention.

Key responsibilities:

• Build brand awareness, grow user base and community and manage and operate UK community engagement supported by the central marketing team based in Finland

• Ideation of the UK marketing activities together with the central team based on set targets

• Marketing campaign execution and analysis of the results and marketing ROI

• Setting up paid UA campaigns in Instagram, FB, Google (note that we are searching a Performance Marketing Specialist parallel to this recruitment so this new talent would work closely with you optimising the media buy and paid UA campaigns)

• Scanning the possible influencers with a good brand and target audience fit & campaign briefing 

• Responsibility of our own UK Carrot Kitchen marketing channels and their content calendar with the help and material support from the central team (food blog, instagram, website)

• Customer & app user communication (in-app messages and push notifications for kids, CRM/emails for parents)

• Ideate, conceptualise, execute and analyse user facing initiatives fitting the UK market including challenges, campaigns, promotions, contests and events, in-app and out of the app, in co-op with the central team

• Manage the customer support UK Help centre in Intercom, and operate customer support while ticket volume is still moderate

• Be the main customer/user facing Carrot person in the UK, with a well defined and consistent tone of voice combined with your own personality

You fit if you:

• You are based in the UK

• Share our values 

• Have a proactive, self-driven and can-do approach

• Are fluent in operating with social media platforms

• Have experience in marketing, community & project management and live ops management, for example from the gaming industry. SEO & ASO knowledge are a plus.

• Have some experience with media buy campaigns 

• Have a passion for building fun, cool and safe communities

• Experience from working with kids online or offline is a plus

• Have excellent verbal and copywriting skills in English. Other languages are a plus.

• Have knowledge of graphics editing software in order to adapt brand assets to different channels

• Possibly have some pedagogic background. Experience from the food industry or apps / subscription based services is a plus.

So, how does it sound? If this feels like you, please send me an email or give me a call:

Olli Freese, CEO/ Co-Founder, +358 50 339 5450