Do you want to join a SaaS startup where you can be a central piece in the company's growth journey?

Safe Online offers unique solutions in a B2B2C setting. We help consumers and businesses ensure privacy and compliance, with smart and automated tools!

We're looking for a Marketing professional to build the foundation for scaling the marketing engine to deliver high-quality leads, preferably with hands-on experience of previously scaling marketing/inbound user acquisition strategies.

Your responsibilities

You will be working closely with Sales and the leadership team. Your focus will be on inbound user acquisition, performance marketing, and funnel optimisation.

• Create scalable demand generation and paid acquisition across key channels. This includes strategy, planning, implementation, optimisation, budget management and performance reviews to generate high-quality leads

• Run lead flow automation and integrations with our CRM (Hubspot)

• Scale and improve performance of existing channels, as well as identify and test new channels

• Run regular experiments across channels, perform A/B tests to increase conversion rate and minimise CPL over time

• Be data-driven, explore what works and what doesn't, and identify opportunities for future marketing campaigns

• Support the company's sales team

  
  

Your primary tasks

• Prepare advertisements, direct emails, e-banners, and other marketing material both independently and in collaboration with external partners.

• Prepare relevant content for digital marketing activities, blogs etc.

• Maintenance of email permission database and customer communication such as newsletters and other notifications

• Development and optimization of social media presence

• Ongoing statistical follow-up on online performance (Google Analytics)

• SEO / SEM optimization in collaboration with an external agency

• Update and maintain the website independently or in collaboration with an external agency

• Maintain contact with various marketing partners and freelancers

  
  

Your qualifications and experience

• 3+ years in B2B SaaS Marketing

• Strong English OR Danish skills (Native/advanced level is a MUST)

• Strong experience with CRM tools, ideally HubSpot

• Strong experience creating campaigns. Campaign measurement and optimization to generate better results

• Basic design skills to create simple landing pages, ad creatives etc.

• Testing content to different target audiences, and optimizing delivery

• Knowledge of analytical tools, including Google Analytics

Bonus

• Experience with WordPress

• Copywriting skills with experience in writing social posts, SEO articles and other marketing copy

You will be working out of our office in central Copenhagen (Købmagergade) and report to the CEO.

We are reviewing applications on a continuous basis.

Who is Safe Online?

At Safe Online, we empower digital trust and ensure privacy for our customers, by making leading-edge solutions for companies and individuals, so they can manage privacy and personal data the right way. We are a passionate and ambitious scale-up that aims to revolutionize the way data is exchanged globally. We are a Danish company, but our team is international, and our ambition and vision are globally oriented. Safe Online is funded by experienced Business Angels who, among others, have created major international successes such as Trustpilot and Spotify. We are based in a central location at Købmagergade in Copenhagen.

We want to create a focus on how trust and transparency are important parameters for the future use of data. With our experience and know-how, we offer intelligent solutions because we want to help companies that are having a hard time living up to the new personal data rules and individuals who have lost confidence in how companies use their data.