We are on a mission to make cities more livable, one bike ride at a time. We are 14,000 bicycles large in 60 towns across Europe, small and large, having served +1 million customers - we call them Riders. Our aim is to bring convenient and affordable bike share to all cities around the world.
As a Paid Media Specialist at Donkey Republic, you will play an important role on this mission. You already have a deep understanding of working with both Google Ads, Paid Social and other PPC related platforms, and you will work both strategically and hands-on with paid marketing.
You will specialize in our PPC platforms and other paid media to execute various campaigns, always-on marketing activities and growth efforts. You will utilize digital marketing strategies to maintain and increase our Donkey Rider database.
This position will focus on the media buying and PPC parts of our marketing and therefore experience with Google Ads, Facebook and Instagram campaigns, and similar PPC platforms is needed in order to execute our growth strategy.
About the tasks:
Paid media planning, structuring, and building of media strategies and campaigns
Working with the paid media channels of our business to improve conversion to app
Analyzing the data, testing, and continuous optimization
Working with retargeting and remarketing to create greater conversions
Identifying media options and channels for always-on and seasonal campaigns
Identification, prioritization, and optimization of the most efficient growth channels in the market
You are:
Data-driven and kind of an analytics geek (we’re all one big happy family)
Experienced with PPC channels and improving CPA and ROAS across channels
An executor. You will implement ideas quickly, and will not let your perfectionism get in the way of quick testing of new concepts
Curious, creative and relentless in pursuit of growth
Experienced with setting up campaigns and accounts within Google Ads, Facebook and Instagram Campaigns, and similar PPC platforms (e.g. Display, SnapChat, TikTok)
Preferably Dutch or German speaking (and at least fluent in English)
1-2 years experience within paid media advertising
What we can offer:
Diversity! No two days will be the same and you will get valuable experience, taking responsibility and pushing your career to the next level
Diversity x2! The Donkey Squad contains a very tight group of talented people to learn from in marketing, technology, business development, customer support and operations, with 14 different nationalities
Training in growth hacking and funnel strategy
Company lunch, Friday bars, team adventures (on bikes), company retreat twice yearly
Start date: The job starts in February/March.
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
Easy access and treehugger friendly workplace.
Social gatherings and games; hang out with your colleagues.
Friday is something special, let's enjoy a beer together.
Your local office is your anchor point, thus, we placed it centrally at your convenience.