We are BLAST –the best entertainment in esports.
In 2020, BLAST saw over 146 million views and 1.5 billion minutes of content consumed across its platforms while expanding its product offering to bring over 500 hours of world-class esports to fans in multiple formats including popular titles CS:GO, VALORANT and DOTA 2.
We have over 1 million subscribers and followers and are enjoyed in over 150 territories. BLAST creates new technology, production, content and platforms in partnership with leading brands, broadcasters and communities across the globe.
BLAST Premier is the jewel in our crown - a worldwide Counter-Strike: Global Offensive tournament where the best teams and brightest stars fight it out for glory and a $2,475,000 total prize pool. From London to Copenhagen, Miami to Sao Paulo to the Middle East, BLAST Premier travels the globe. Broadcast around the world in 150 territories to over 200m households, our moments are enjoyed at serious scale.
Is a growth focused, hands-on role, which through marketing focuses on driving ticket sales, online sales and user acquisition, with filling arenas for our live-events around the world and buying and optimising media campaigns key focus areas. You will work under the Head of Marketing’s leadership in ticket sales, driving viewership, growing merchandise sales and platform user growth for one of the leading companies in a one of a kind industry.
We’re looking for a hungry marketer with experience in the events industry and hands on experience within media planning and buying - experience with ticketing is a very big plus. You’ll work well with the rest of the team in Social Media, Marketing, PR and CRM to drive growth and hit the KPIs of our events and platforms.
You should be able to take a campaign brief and strategy and able to translate that into an action plan to deliver against.. You'll be creating briefs, running campaigns and optimising as you go. You will be engaged in the creative process, writing killer briefs for marketing content and always want to be pushing the boundaries of what's possible. We are looking for someone with a hacking mindset, a person who will apache a situation and get the most out of the budget given.
You will be measured on core KPIs based around ticket sales and digital growth associated with the role and by how you're collaborating and driving forward the rest of the business. You must be able to work on delivering campaigns yourself whilst naturally fit into a growing marketing unit looking to keep making euphoric moments on a global stage with multiple things happening at once.
Being an expert in the esports world is not a requirement. What's important is the skills you bring and the willingness to learn.
The Marketing Manager will support the Head of Marketing in delivering the strategy and campaign plans across the following areas:
Ticketing: Sales for our events across BLAST Premier and other IP
Working with the Head of Marketing to market our live events and sell them out.
This includes, but is not limited to, working with ticketing system providers, running paid media, running local market campaigns, partnerships (e.g. local Universities, sponsors and the like) and general tactical marketing and project management.
Collaboration with Event Operations Team on ticketing fulfillment and fan management on site.
You will work with the Head of Marketing on the overall campaign strategies and pricing.
Support on email marketing and marketing automation. Setting up newsletters and similar.
Support growing our digital platforms through tactical marketing and paid advertising.
Overall audience growth for our live and VOD content
Planning, running and optimising digital advertising, growing our audience for broadcasts and social content
Through using data, continually looking for new and better ways to drive more audience into our products including new platforms and evolved creative
Effectiveness & Data
Work closely with the Marketing and Digital team to analyze and utilize user data in all campaign work.
Work against brief from the merchandising team to drive visits and sales of merchandise in the shop via paid and organic digital activation
Daily tasks in this role will focus on but not limited to:
Setting up ticket sales with Operations Team and Ticketing partners/systems
Running all ticket marketing activities in all markets, including paid advertising, partnerships and local marketing activations to help push sales
Potential travel activity is expected
Media planning and buying
Planning of advertising spend - mainly digital
Run and optimize campaigns across all digital self-serve platforms and book all other media where appropriate
Writing and email marketing
Communicating with our audience, mainly through email advertising
Copywriting for ads
Activate ticket offering and other marketing activities through partners. Can be everything from a new sponsor to the local University.
Project management and reporting
Delivering the marketing activation calendar set by the Head of Marketing
Project manage campaigns from start to finish, including monthly content promotion budgets and ticketing allocations
Work with Head of Marketing to improve reporting of all activity and effectiveness
An event marketer with over min. 2-3 years hands on ticketing and marketing experience
At least 2 years direct media buying and planning experience specifically across Facebook, Google and other social platforms. Experience in programmatic or other digital buying a bonus.
Live event marketing and setting up ticketing prices and processes is a necessity
SEO knowledge is a bonus, but not required
Fluent English both verbal and written
Experience in working with 3rd party relations and project managing
Top communicator and able to brief well
Knowledge of or experience working in esports is not essential
Collaborates effectively with colleagues across the business, setting aside self-interest to achieve the best outcome.
A self-starter, able to drive forward projects with minimal direction to create momentum
Seeks advice and input where useful, leave the ego at home
A once in a lifetime opportunity to join the development of a global entertainment company and be part of a fast-moving organisation that already has made a substantial footprint in the world of esports.
Potential travel opportunity when the world goes back to normal.
An energetic work environment with fantastic colleagues with headquarters in Copenhagen, Denmark and an office in London, UK.
An informal workplace with a high degree of flexibility and freedom with responsibility.
The role is based in Copenhagen or London and you must already be legally able to work there.
On application: Please list salary expectations with your application.
We look forward to receiving your application!
This job comes with several perks and benefits
Time is precious. Make it count. Morning person or night owl, this job is for you.
Get your caffeine fix to get you started and keep you going.
We take care of you, even when you are old and wrinkly.
Kids are the future, go spend time with them.
Carve out time for your kids, friends and personal cider projects.
Your local office is your anchor point, thus, we placed it centrally at your convenience.