Head of Growth Marketing at Adent Health

Salary Competitive

Head of Growth Marketing at Adent Health

Copenhagen, Denmark

Adent Health’s mission is to give every person on Earth access to world-class dental care. More than half of the world’s population is affected by an oral chronic disease. Adent Health is connecting people to dental care and empowering them to take charge of their oral health. Adent Health is the category creator of AI dental home scans. We offer the world's first CE-marked home dental scan app based on a smartphone only. 

We are looking for our new Head of Growth Marketing. We are experiencing strong demand for our software platform lead by our Adent Health mobile app – and we are looking for someone who can lead our marketing efforts to turn this demand into growth. You will be responsible for ensuring people are engaged and converted through our platform. Above all, your work will impact the way the world experiences digital dental care.

Your main responsibilities will be to attract, engage, convert and retain users through digital channels and our e-commerce platform.

The role

Plan and execute growth initiatives

  • User needs & concepts: Understanding and distilling user needs. Develop concepts and messaging to address user needs. Ability to turn concepts into tangible campaigns and roadmaps of campaigns.

  • Manage and optimise the Paid Social, Affiliates Marketing, SEO and Paid Search activities.

  • Conversion: Insights into ecommerce conversion – and what are the things that work when converting leads in a funnel. Experimental approach to testing different campaigns, content, etc.

  • Partnering: Manage third party agencies to help drive customer acquisition and conversions, as well as maintain a solid retention strategy, ensuring relevant traffic to the site for improved retention of customers. 

Analytics

  • Analytics: Understanding of analytics – and ability to turn data into insights and actions. Ensure all traffic channels perform optimally by setting relevant KPIs as well as measuring key metrics.

  • Channel strategy: Channel selection and optimization. Identify strategies and tactics to propel our growth and scale our business with a healthy LTV/CAC ratio.

Fluency in English is a requirement. Fluency in Danish is a plus.

Applying

Please send your resume and cover letter in English to Michael Peter Hansen. Application deadline is May 1, 2021. Applications will be reviewed and interviews will be held on a rolling basis.

We are proud to foster a workplace free from discrimination. We are growing, and we truly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. This is something we value deeply and we encourage everyone to come be a part of changing the way the world has access to quality digital healthcare.

For more information or questions please contact us at mph@adent.dk or phone number +4550595570

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

Work life balance
Work life balance

Carve out time for your kids, friends and personal cider projects.

See all 9 benefits

Working at
Adent Health

Adent Health is the category creator of AI dental home scans. We offer the world's first CE-marked home dental scan app based on a smartphone only. Our multidisciplinary team specialising in computer vision, product design and dental practice are developing the next generation of technology to make dental care more accessible for everyone.

Read more about Adent Health

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