Hi! We are MuskeBear - and we are developing the next big thing for families with babies all around the world.  Short about us: The team behind MuskeBear consist of Tobias Seegert (CEO) and Freya Herluf (CMO). We are two young students from Denmark that are working as machines on our incredible business idea. We are developing a personalized Heartbeat TeddyBear! MuskeBear is a new concept that is going to revolutionize the traditional Teddybear by incorporating smart technology. More specifically our product is a combination of two things. A sweet and soft teddybear and a technological device that can record heartbeat soundtracks in a high quality and play it back too. Our product is developed based on a strong psychological foundation. Several studies have shown that babies have a special need for attachment with what we define as "caregivers". Caregivers are specific persons that a baby has a special relationship with. That would primarily be the baby's mother and father. If this need is satisfied, then the baby will be more curious, socially stable and in general better equipped for growing to be a socially well functioning human being. But! If this need on the other hand is not met, then the opposite scenario can be a possible outcome.  Therefore it is safe to say that sustained positive attachment and security is a necessity for a new born child. Our product offers exactly this attachment, because it can be ASSIST whenever the parents are not able to be with their baby. That could be when the baby has to sleep, is getting babysitted, is in nursery and in many other situations.  Go-to-market strategy and target group: We operate on a B2C market. We are going to sell our product through our own channel, which is our webshop. Our primary target group IS parents with children AT the age of 0-2 years. This target group is also reflected in our marketing focus and strategy. However, our product is also suited for children that are a bit older.  The thing that makes our product stand out in the crowd is our technology based solution. Our innovative solution enables mothers and fathers to record their own heartbeat rhythm- and sound in high quality and incorporate these audios into the teddybear. The fact that we enable families to make personal heartbeat recordings in their own home (Instead of requiring a scanning-process at a hospital or otherwise facilitated by the midwife) is revolutionary. We make the product accessible for everybody, and with our solution you can have your child's first teddybear become a family project. Why are we spending days and nights to create this product? Think about IT. We have conceived an idea that has the possibility to assist hundreds of thousands of families in establishing strong and caring bonds that will last for a whole lifetime. All due to the personal care and attachment that our product brings to the baby and the family. With other words we can make a living while making families happy all over the world.