About Pointvoucher

Play free games and earn real-life rewards for their time spent. Pointvoucher creates a win-win-win solution for users, brands and game developers through a three-sided entertainment commerce platform where they can engage. Currently, our key markets are UK & USA with plans to expand further across Asia & Canada in the near future. We are an ambitious startup that wants to build a global household brand and we want to do it fast.  We are a distributed team that works globally from wherever you feel most at home.

Opportunity Summary

The Performance Marketing Specialist (PMS) is an essential role in our fast paced Growth team. The PMS will be responsible for owning our paid advertising channel strategy and execution. The ideal candidate will have deep cross-channel expertise, enjoy diving into data to analyze performance and gather insights, and work cross-functionally to drive user acquisition and ROI to meet our business goals. The successful candidate for this role will report to our Head of Growth and work closely with our Creative Marketing teams within the Marketing organization to drive efficient and accurate ads/assets/copy for the successful campaign execution.

Primary Responsibilities

• Own the strategy, execution, and tracking of paid channels (e.g., SEM, social, remarketing, display, video, affiliates) to drive marketing performance in line with budget

• Manage vendors/agency to launch and optimize campaigns, allocate resources based on performance, and achieve goals; including CAC, ROI & ROAS targets

• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, LTV, and other channel metrics

• Collaborate with Creative Marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness

• Support channel forecasting and budgeting to meet growth and ROI targets

• Utilize analytics suites to continuously monitor and provide optimization feedback for Landing pages, site functionality and funnel performance.

Skills & Requirements

• Minimum 1-2 years of experience in performance marketing, 

• Experience as a minimum working with Google Ads, Facebook/Instagram Ads and YouTube ad campaigns

• Detailed knowledge and understanding of performance marketing strategies, tactics, and tools

• Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)

• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders

• Track record of consistently delivering excellent results in a fast-paced environment

• Growth mindset with results-driven approach to work (testing, measuring, iterating)

• Knowledge of landing page and marketing best practices is required.

• Strong analytical and quantitative skills; ability to use data to back up assumptions and assess the success of marketing programs

• Passionate about processes, automation and information systems

• Ensure that you include the word "Goldfish" in the "Quick Answers (Optional)" field to be considered

• Working understanding of best practices, including regulatory and industry standards, GDPR, COPPA, audience and retargeting management, knowledge of dynamic content and campaign automation.

• Experience with Google Analytics, Google Datastudio, Google Optimize

• Experience with Kibana and/or Elasticsearch is a plus

• Certificates in the various ad platforms is a plus