User Acquisition Specialist (Facebook)

Salary Competitive
Swappie is the fastest growing B2C-startup in Helsinki, growing from 65 to 250 employees during the past year (5/2019 to 5/2020). We are a high growth technology company based in Helsinki, Finland, building an end-to-end marketplace for refurbished smartphones. Now our User Acquisition team is looking for a UA Specialist who will take over our paid social marketing.

The UA team is responsible for the planning, execution and optimization of performance marketing campaigns to drive high growth and improve profitability. You get to play a key role in driving and establishing our paid social strategy and really make an impact on Swappie's rapid growth. 

What we offer

  • A unique opportunity to join our growing 200+ person team in one of the fastest growing startups in Europe and learn how one of the fastest growing Finnish marketing companies operates

  • Competitive salary & great option package

  • Supportive & low-hierarchy team

  • Flexible working hours and new offices in Ruoholahti

  • Healthcare benefits, company events, company library, and more!

What you will work on

  • Develop and implement global Facebook Ads strategies to drive acquisition, conversion & efficiency

  • Monitor, optimize and report performance of campaigns on an ongoing basis.

  • Identify targeting segmentations, creative solutions to improve acquisition performance.

  • Develop test plans, measure performance, and make recommendations based on testing.

  • Work with Head of UA and other UA team members to drive UA strategy

  • Optimize creative, targeting, bids and budgets daily to drive the highest ROI.

  • Provide insightful analysis of our UA spend and its results

Who you are

The ideal candidate has a passion for the digital media landscape and understands the details and unique attributes of every step in the marketing funnel for Facebook. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

  • You have expert experience with Facebook ads

  • You have good analytical and problem solving skills

  • You have a good knowledge of Excel or Google Sheets

  • You have an understanding of Marketing or UA strategy and tactics

  • Experienced with A/B testing

  • Experienced with handling and making decisions on how to use marketing budgets over €100k per month

  • You have worked with KPIs such as ROI, CAC & LTV

  • Basic skills in Power BI or Tableau is highly preferred - SQL is a plus!

  • You are comfortable communicating conclusions to diverse stakeholders

  • You're happy to work in a fully English speaking environment

Swappie is changing the market in consumer electronics by building the world-leading marketplace for refurbished devices. Now we are busy conquering new markets and expanding our operations globally. Not only are we building a great business, but we also want to do our part for the planet and shift the global consumer behaviour to a more responsible one by making buying refurbished electronics more accessible.

If you’re an ambitious builder who wants to make an impact, we’d love to hear from you!

Please submit your application asap. We are contacting candidates constantly, so please do not hesitate to apply soon! The recruitment will be completed as soon as we find the right candidate.

Job advert updated: 2.7.


Swappie is a high growth technology company based in Helsinki, Finland, building an end-to-end marketplace for refurbished smartphones. We’re currently in hyper growth mode and expanding our operations across Europe, bringing the circular smartphone economy to the masses. We want to change the way people think about refurbished smartphones and promote a more sustainable alternative.  

Since launching in Finland 2016, we have grown extremely fast and have raised funding from some of the most prestigious investors in Finland: Lifeline Ventures (early investor of mobile gaming giant Supercell) and Reaktor Ventures. We’ve also won numerous international business awards, including appearing on Wired’s list of hottest startups in Helsinki, the Finnish Innovation Fund’s award for contribution to the circular economy, and appearing on TNW’s Tech5. 

Sound like the place for you? Join us!


Please send your application by clicking the "Apply"-button. Please note that we don't handle applications via email. 

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Equity package
Equity package

Want to be a partner? Look no further.

Skill development
Skill development

We want to take you from good to great.

See all 14 benefits

Working at

Swappie is changing the way consumers buy electronics. We're building the leading marketplace for refurbished devices and making it easy, safe and accessible to buy and sell pre-owned smartphones. We're one of the fastest-growing startups in the Nordics with a team growing from 40 to 200 employees within the past year. Currently, is active in Finland, Sweden, Denmark and Italy, and looking to expand even further. If you're interested in joining a fast-paced startup and turning the consumer electronics market into a more sustainable one, check out our open positions! 🚀

Read more about Swappie

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