Empirical Spirits is a flavour company founded in 2017 by Lars Williams and Mark Emil Hermansen. Our mission is to share flavour far and wide and we use spirits as a vehicle to do so. We combine vacuum distillation techniques, fermentation, and unique high-quality ingredients from around the world to create new discoveries through the eyes and palate of a chef. The result of this exploration is an entirely new product that upends the usual classifications applied to the spirits industry.

As a Social Media Coordinator, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments to develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies. We’ll need you to hit the ground running in this role, and your time management will be second to none. A fantastic communicator on-page and in person, you’ll also be an avid social media user, and you’ll have your own strong presence across all major social channels. Finally, and most importantly, you’ll need experience and first-hand knowledge of the crucial role social media plays in brand engagement.

Therefore, this opportunity is rare and it's not for the faint-hearted. We need someone who is excited to dive into many different topics and has the appetite and ability to work at a highly strategic level while still being close to the details. Since Empirical is a vertically integrated company, deep experience at any step of the way is a big plus. This means, we don't want a pure holistic visionary, but someone who has experience being very hands-on.

If you have previous work experience at a fast-growing international company, that's a big plus, if this experience was within the Consumer-Packaged Goods or even the Food & Beverage segment it is magical-but not a prerequisite. However, you must have the experience and ability to quickly understand our context.

 Social Media Coordinator

Your RESPONSIBILITY:

• Lead the development of engaging social media content, both written and visual

• Constantly proposing new ideas and concepts for social media content

• Constantly implementing new techniques to drive engagement and meet our objectives on social media

• Develop regular ‘smaller campaign’ plans

• Driving and overseeing the execution of campaigns from conception to launch following deadlines and project plans

• Create detailed and meaningful reports for clients and internal teams

• Maintaining and updating knowledge on the general social media landscape 

• Take ownership of a number of social channels for a variety of clients – across Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn

• Help define the strategy and own the objectives and KPIs produced from this

• Continually look for the next best thing in social and analyse how this can be used

• Plan and brief content creation

• Ensure content is created, posted and monitored

• Create and manage content calendars, provide updates, suggest new creative ideas 

• Find opportunities to proactively create conversations across social channels

• Support Media campaign planning and execution – updating and optimising campaigns across social

  
  

That’s YOU:

• Significant experience working across social media, including producing social content and managing this process

• Strong content creation skills – visual and written social media content, blog posts, etc.

• Strong verbal and written skills, both in a day to day capacity 

• In-depth knowledge of all social media channels

• Experience in paid social campaign management

• Experience implementing strategies across social and the content space

• You are able to see the ‘bigger picture’ and know how to plan ahead

• You see the value in analytics and where this plays a crucial role

• Dedication to detail, brilliant time management and organisation are essential

• Must be comfortable working both autonomously and as part of a team to tight deadlines

• Creative, understanding and flexible in approach is necessary